The apocalyptic landscape I thought I’d be painting for the March ABC’s didn’t materialise! The small change in the reporting period (see below) and the Cheltenham festival do seem to have worked in the favour of the newspaper market showing a monthly increase of 2% but a decline of 7% on March 2019. Ten of the publications are showing and increase on the previous month and the morning tabloids taking
The ABC’s for February have been published. Looking at the big picture, the market is down 13%. In the morning by 14% and the Sunday by 10%. But, given the extraordinary circumstances we find ourselves, I really believe that the reporting for March, due on the 14th of April will show a collapse in newspaper circulation in Ireland. If, and it’s a big if, the UK goes into lockdown how
The ABC Island of Ireland report was released today, without the previous fanfare due to a much-depleted field. IN+M decided to withdraw from the ABC certification in August of 2019 and, as they accounted for a large share in the two markets (53% of the Sunday and 43% of the Morning market), we really don’t get a complete view with the recently released figures. Just a quick point on the
The ABC for January 2020 were released. It shows that the year on year for the Morning titles dropped by 14% and the Sunday down 15%. Of note is the absence of a cert for both the Daily and Sunday Telegraph. They decided last month that they were no longer going to audit their newspaper circulation. The ‘total market’ reflects this and their figures from previous periods do not form
The final numbers of 2019 were released today allowing us to see where the market (well those papers who are audited) ended up last year. Just a courtesy look at December: It wasn’t as bad as it could have been, as December can go either way for the papers. But sales were down only 1% on the previous month – but -16% on the year, more on that later. In
November ABC’s were released and as per October, nothing much has changed, bar the 10%+ decline in sales over the year.The only really notable events were the collapse of the Sunday Mail circulation diving 26% to 532 copies and a 1% increase in the sale of the Sunday Times. Market down 1% on the month and 12% on the year.