There was a small break in transmission! The ABC for August are detailed below.
With only five papers reporting in the morning and the same quantity in the Sunday, I’d strongly suggest that the ABC metric is on its last legs. It doesn’t really give any indication as to what’s really happening in the market – but if the drops shown here are anything to go by, it’s not good.
The March ABC figures for the remaining papers in the ABC
February 2022 Circulation Numbers:
The first numbers of ’22. I think it will be an interesting year for the ABC and publishers to see if they can manage to maintain the need for this metric
Final numbers of ’21. With 10 papers still with skin in the game, it’s not really worth a comparison with ’20 with so few papers reporting.