Irish Newspaper Circulation April 22

With only five papers reporting in the morning and the same quantity in the Sunday, I’d strongly suggest that the ABC metric is on its last legs. It doesn’t really give any indication as to what’s really happening in the market – but if the drops shown here are anything to go by, it’s not good.

Irish Newspaper Circulation January 22

The first numbers of ’22. I think it will be an interesting year for the ABC and publishers to see if they can manage to maintain the need for this metric