July 2020 ABC numbers are in and its a mixed bag. Some titles are doing better on the previous month and some are not. The column entitled P.C. means ‘pre-Covid’. Its just to focus on the increases or the falls when compared to the pre-pandemic numbers. The standout number if the Financial Times which has lost 36% of it’s sales since the introduction of Covid19. It stands to reason with
Where are they now? It seems like as good a time as any to have a retrospective look at the market since the beginning of the lockdown, concentrating on how newspaper sales have been hit. This has to be viewed with one large caveat in the News UK have not reported since February – as they are allowed to do under the Covid reporting rules. It means that some 34%
Not all of the numbers are in for June and as soon as they are, the table will be updated.
The ABC have given publishers a bit of latitude during the pandemic and there is no definitive release date. So, since Monday two publishers have released their data (partially anyway). Reach Plc have released for the Star and Express titles, but not for the Mirror or People. The only way to tackle this is, as then are released, I’ll update the table below and include the release date.
It was inevitable after IN&M abandoned the ABC that there would be followers. The Irish Times are no longer registered with the ABC bring with its stablemates The Examiner and Evening Echo. So, the only titles still registered now are papers published here with sister titles in the UK or papers printed in the UK and shipped into the Republic on a nightly basis (see table). So, the metric of
This is a difficult one to pick through, given the lockdown and ever-changing rules from the ABC. First off, bright and early this morning, the ABC released ‘new reporting standards’ for newsbrands. As of today, 21st May: brands and opt for public or private reporting they can use additional metrics above the mandatory ones there will no longer be a monthly newsbrand report If you read the detail of the