ABC data for June 2021 have been released. You’ll see from the graphic below that the Sundays seem to have fared better in the past 18 months than the mornings. The trend is, in the main downward, but there have been glimpses of month on month increases.
At the time of posting this, the Financial Times had not published a ABC cert
The only interesting point about this months numbers is that they are nearly level with this month last year – which ins a rapidly declining market is unusual. The Mirror and Daily Star are showing an increase on the previous year and even the FT is showing an increase on the previous year. There was an interesting and honest interview with Marc Vangeel chief executive of Mediahuis Ireland in the
Again, very little happening on the ABC front for February 2021. There’s no sign on the ABC changing the ‘covid rules’ and still no sign of any numbers from News UK (which is their prerogative). It will be interesting as the vaccine rolls out in the UK – when will they decide that its ok to relax the rules.
It’s January ABC numbers and at this point, it’s a bit like Groundhog Day, which incidentally was celebrated this month. Looking at the best/worst performers is an exercise in futility as some of them are coming from a really small base in the first place – so we can safely skip that. Also, some of the metrics flatter to deceive as the comparative month is December which is normally a