Again, very little happening on the ABC front for February 2021. There’s no sign on the ABC changing the ‘covid rules’ and still no sign of any numbers from News UK (which is their prerogative). It will be interesting as the vaccine rolls out in the UK – when will they decide that its ok to relax the rules.
It’s January ABC numbers and at this point, it’s a bit like Groundhog Day, which incidentally was celebrated this month. Looking at the best/worst performers is an exercise in futility as some of them are coming from a really small base in the first place – so we can safely skip that. Also, some of the metrics flatter to deceive as the comparative month is December which is normally a
December is never a good month for newspaper sales, but couple that with a lockdown and it spells disaster. Just to try and get some comparative metric I’ve totalled all the papers that are providing data and that will be compared to the previous month and year. It shows that this group (aka all bar News UK) are down 3% on the month and 10% on the year, which is
The penultimate numbers of 2020. Most of the papers are now showing serious declines on the pre-covid numbers. Least we should forget, for the audited month of November Ireland was at level 3 restricting movement and work – certainly had a knock on effect on newspaper circulation
Numbers for October arrived and it’s interesting to note that if you look at where some of the publications were pre-COVID-19 there are definite signs that the pandemic is having a real effect on some papers. The Daily and Sunday Express are down substantially on their numbers in February. My own personal take on this is that both papers have a particular place in ‘middle-England’ which, without being ageist, does