The only interesting point about this months numbers is that they are nearly level with this month last year – which ins a rapidly declining market is unusual. The Mirror and Daily Star are showing an increase on the previous year and even the FT is showing an increase on the previous year.
|Title||Apr-21||Mar-21||Apr-20||M/M||Y/Y||% M/M||% Y/Y|
|Irish Daily Star||32,960||34,079||32,212||-1,119||748||-3%||2%|
|Irish Daily Mail||22,290||22,732||22,365||-442||-75||-2%||0%|
|Daily Star - Sunday||7,641||5,901||9,504||1,740||-1,863||18%||-20%|
|Sun on Sunday|
|Mail on Sunday||53,039||52,382||51,860||657||1,179||1%||2%|
There was an interesting and honest interview with Marc Vangeel chief executive of Mediahuis Ireland in the Sunday Times on Sunday (16/05). In it, he discussed the name change, the drive to digital (40,000 digital subs was quoted) and the current circulation of the papers. This where we strayed into the ‘muddy waters’ lane with the line “the group sells about 300,000 newspapers across all its brands at the weekend”. OK then! Looking at the last audited figure and some back of the napkin sums suggest that the ‘weekend bundle’ are still travelling at a -10% trajectory each year.