It’s January ABC numbers and at this point, it’s a bit like Groundhog Day, which incidentally was celebrated this month. Looking at the best/worst performers is an exercise in futility as some of them are coming from a really small base in the first place – so we can safely skip that. Also, some of the metrics flatter to deceive as the comparative month is December which is normally a slack month, to begin with.
There were two certificates that I hadn’t notices before for the Daily Mail and Sunday Daily Mail digital editions. The specifics were light on detail but I assume it’s via their Android/Apple/Kindle apps. It shows that the Daily Mail has 1,479 digital subs and the Sunday has 1,567 per edition.
| Title | Jan-21 | Dec-20 | Jan-20 | M/M | Y/Y | % M/M | % Y/Y | P.C. | '000 | % |
|---|---|---|---|---|---|---|---|---|---|---|
| Daily Mirror | 23,603 | 23,517 | 25,817 | 86 | -2,214 | 0% | -9% | 25,001 | -1,398 | -6% |
| Daily Record | 196 | 214 | 243 | -18 | -47 | -7% | -19% | 244 | -48 | -24% |
| Irish Daily Star | 32,371 | 32,369 | 31,325 | 2 | 1,046 | 0% | 3% | 35,638 | -3,267 | -10% |
| The Sun | ||||||||||
| Daily Express | 1,464 | 1,475 | 1,995 | -11 | -531 | -1% | -27% | 1,879 | -415 | -28% |
| Irish Daily Mail | 22,046 | 22,241 | 25,203 | -195 | -3,157 | -1% | -13% | 25,299 | -3,253 | -15% |
| Financial Times | 1,752 | 1,752 | 2,210 | 0 | -458 | 0% | -21% | 2,096 | -344 | -20% |
| The Guardian | 1,782 | 1,815 | 1,975 | -33 | -193 | -2% | -10% | 1,526 | 256 | 14% |
| The Times | ||||||||||
| Daily Star - Sunday | 7,728 | 7,367 | 9,590 | 361 | -1,862 | 4% | -19% | 9,088 | -1,360 | -18% |
| Sun on Sunday | ||||||||||
| Sunday Mail | 497 | 523 | 604 | -107 | 0% | -18% | 18,416 | -17,919 | -3605% | |
| Sunday Mirror | 18,513 | 17,696 | 18,620 | 817 | -107 | 4% | -1% | 18,416 | 97 | 1% |
| The People | 6,417 | 6,191 | 6,609 | 226 | -192 | 3% | -3% | 6,414 | 3 | 0% |
| Sunday Express | 2,017 | 1,853 | 2,199 | 164 | -182 | 7% | -8% | 2,324 | -307 | -15% |
| Sunday Post | ||||||||||
| Mail on Sunday | 51,839 | 47,471 | 55,065 | 4,368 | -3,226 | 8% | -6% | 54,498 | -2,659 | -5% |
| The Observer | 4,585 | 4,217 | 3,925 | 368 | 660 | 9% | 17% | 3,808 | 777 | 17% |
| Sunday Times | ||||||||||
| 174,810 | 168,701 | 185,380 | 6,109 | -10,570 | 3% | -6% | 204,647 | -29,837 | -17% |
