Irish Newspaper Circulation April 22

With only five papers reporting in the morning and the same quantity in the Sunday, I’d strongly suggest that the ABC metric is on its last legs. It doesn’t really give any indication as to what’s really happening in the market – but if the drops shown here are anything to go by, it’s not good.

ABC Irish Newspaper Circulation October 2021

October ABC’s with little to report! Incredible to think that only ten titles are prepared to publish their numbers. I’d say if any other groupd decide to pull their data, the ABC metric is as good as dead. I’ve used ABC numbers to plot newspaper data from (in come cases) 1990. Individual years or papers (or both) can be viewed. See this here       

ABC Irish Newspaper Circulation September 2021

September ABC’s have been published. Again, nothing dramatic and it’s becoming increasingly difficult to get blood from this particular stone! Just to clarify – ‘No Cert’ is in the table for some publications. It means that they have not made public their cert for that month. An option for publishers that was introduced at the beginning of lock-down (March ’20) but is still available and availed of – The Guardian being the latest to join those ranks.

ABC Newspaper Circulation August 2021

Audited circulation for August ’21 are available and, for one something changed on the market. Using some of the rules introduced by the ABC way back in April ’20, Guardian News and Media numbers are only available by contacting the publisher. They are still registered with the ABC and conduct a Monthly audit but elect not to make it publicly available. In the Irish market, there are fourteen daily papers available, five of which are audited. Similarly, in the Sunday market, there are twelve papers available, five of which are audited. It wouldn’t fill you with confidence that the circulation

Irish ABC Newspaper Circulation June 2021

July ABC’s are in and there is little to report. Mornings got a bit of a lift but the Sundays are down. Graphic shows the  progress, or lack thereof, since January 2020.

ABC Newspaper Circulation June 2021

ABC data for June 2021 have been released. You’ll see from the graphic below that the Sundays seem to have fared better in the past 18 months than the mornings. The trend is, in the main downward, but there have been glimpses of month on month increases.