ABC Irish Newspaper Circulation October 2021

October ABC’s with little to report! Incredible to think that only ten titles are prepared to publish their numbers. I’d say if any other groupd decide to pull their data, the ABC metric is as good as dead. I’ve used ABC numbers to plot newspaper data from (in come cases) 1990. Individual years or papers (or both) can be viewed. See this here       

ABC Irish Newspaper Circulation September 2021

September ABC’s have been published. Again, nothing dramatic and it’s becoming increasingly difficult to get blood from this particular stone! Just to clarify – ‘No Cert’ is in the table for some publications. It means that they have not made public their cert for that month. An option for publishers that was introduced at the beginning of lock-down (March ’20) but is still available and availed of – The Guardian being the latest to join those ranks.

ABC Newspaper Circulation August 2021

Audited circulation for August ’21 are available and, for one something changed on the market. Using some of the rules introduced by the ABC way back in April ’20, Guardian News and Media numbers are only available by contacting the publisher. They are still registered with the ABC and conduct a Monthly audit but elect not to make it publicly available. In the Irish market, there are fourteen daily papers available, five of which are audited. Similarly, in the Sunday market, there are twelve papers available, five of which are audited. It wouldn’t fill you with confidence that the circulation

Irish ABC Newspaper Circulation June 2021

July ABC’s are in and there is little to report. Mornings got a bit of a lift but the Sundays are down. Graphic shows the  progress, or lack thereof, since January 2020.

ABC Newspaper Circulation June 2021

ABC data for June 2021 have been released. You’ll see from the graphic below that the Sundays seem to have fared better in the past 18 months than the mornings. The trend is, in the main downward, but there have been glimpses of month on month increases.

ABC Newspaper Circulation April 2021

The only interesting point about this months numbers is that they are nearly level with this month last year – which ins a rapidly declining market is unusual. The Mirror and Daily Star are showing an increase on the previous year and even the FT is showing an increase on the previous year. There was an interesting and honest interview with Marc Vangeel chief executive of Mediahuis Ireland in the Sunday Times on Sunday (16/05). In it, he discussed the name change, the drive to digital (40,000 digital subs was quoted) and the current circulation of the papers. This where

ABC Newspaper Circulation February 2021

Again, very little happening on the ABC front for February 2021. There’s no sign on the ABC changing the ‘covid rules’ and still no sign of any numbers from News UK (which is their prerogative). It will be interesting as the vaccine rolls out in the UK – when will they decide that its ok to relax the rules.  

ABC Newspaper Circulation January 2021

It’s January ABC numbers and at this point, it’s a bit like Groundhog Day, which incidentally was celebrated this month. Looking at the best/worst performers is an exercise in futility as some of them are coming from a really small base in the first place – so we can safely skip that. Also, some of the metrics flatter to deceive as the comparative month is December which is normally a slack month, to begin with. There were two certificates that I hadn’t notices before for the Daily Mail and Sunday Daily Mail digital editions. The specifics were light on detail

ABC Newspaper Circulation December 2020

December is never a good month for newspaper sales, but couple that with a lockdown and it spells disaster. Just to try and get some comparative metric I’ve totalled all the papers that are providing data and that will be compared to the previous month and year. It shows that this group (aka all bar News UK) are down 3% on the month and 10% on the year, which is not surprising and the papers are down 10% on their pre-covid levels. The papers really feeling the pain are Daily Star Sunday, both Express titles and the Financial Times with

ABC Newspaper Circulation November 2020

The penultimate numbers of 2020. Most of the papers are now showing serious declines on the pre-covid numbers. Least we should forget, for the audited month of November Ireland was at level 3 restricting movement and work – certainly had a knock on effect on newspaper circulation

ABC Irish Newspaper Circulation October 2020

Numbers for October arrived and it’s interesting to note that if you look at where some of the publications were pre-COVID-19 there are definite signs that the pandemic is having a real effect on some papers. The Daily and Sunday Express are down substantially on their numbers in February. My own personal take on this is that both papers have a particular place in ‘middle-England’ which, without being ageist, does have a much older demographic. That cohort would be the group most encumbered by some of the recent restrictions. They would be higher risk group and because of this, maybe

ABC Irish Newspaper Circulation August 2020

Some numbers beginning to come through, more publications will report during the week. The Daily Star dipped 14% on the month and they are down 41% since the start of this pandemic. Not they are normally in the same paragraph, but the Financial Times has fallen 39% since March. There are no numbers to indicate if there has been an increase in their online subs. The only paper showing any growth since March is The Guardian, but they are small numbers in the first place.

ABC Irish Newspaper Circulation July 2020

July 2020 ABC numbers are in and its a mixed bag. Some titles are doing better on the previous month and some are not. The column entitled P.C. means ‘pre-Covid’. Its just to focus on the increases or the falls when compared to the pre-pandemic numbers. The standout number if the Financial Times which has lost 36% of it’s sales since the introduction of Covid19. It stands to reason with all the offices closed across the country, but it also indicates that its read – so long as someone else pays for the paper!

Covid Comparison

Where are they now? It seems like as good a time as any to have a retrospective look at the market since the beginning of the lockdown, concentrating on how newspaper sales have been hit. This has to be viewed with one large caveat in the News UK have not reported since February – as they are allowed to do under the Covid reporting rules. It means that some 34% of the morning market is not represented (has not been reported) in the analysis and a hefty 52% in the Sunday market is a mystery as well, but it is

ABC Irish Newspaper Circulation May 2020 (Covid19) Cert – update

The ABC have given publishers a bit of latitude during the pandemic and there is no definitive release date. So, since Monday two publishers have released their data (partially anyway). Reach Plc have released for the Star and Express titles, but not for the Mirror or People. The only way to tackle this is, as then are released, I’ll update the table below and include the release date.

ABC Registrations

It was inevitable after IN&M abandoned the ABC that there would be followers. The Irish Times are no longer registered with the ABC bring with its stablemates The Examiner and Evening Echo. So, the only titles still registered now are papers published here with sister titles in the UK or papers printed in the UK and shipped into the Republic on a nightly basis (see table). So, the metric of ‘ABC audited’ is seen as being of no value to many of the publications here. In the UK The Telegraph pulled out of the ABC audit at the start of