The ABC Island of Ireland report was released today, without the previous fanfare due to a much-depleted field. IN+M decided to withdraw from the ABC certification in August of 2019 and, as they accounted for a large share in the two markets (53% of the Sunday and 43% of the Morning market), we really don’t get a complete view with the recently released figures. Just a quick point on the
The ABC for January 2020 were released. It shows that the year on year for the Morning titles dropped by 14% and the Sunday down 15%. Of note is the absence of a cert for both the Daily and Sunday Telegraph. They decided last month that they were no longer going to audit their newspaper circulation. The ‘total market’ reflects this and their figures from previous periods do not form
The final numbers of 2019 were released today allowing us to see where the market (well those papers who are audited) ended up last year. Just a courtesy look at December: It wasn’t as bad as it could have been, as December can go either way for the papers. But sales were down only 1% on the previous month – but -16% on the year, more on that later. In
November ABC’s were released and as per October, nothing much has changed, bar the 10%+ decline in sales over the year.The only really notable events were the collapse of the Sunday Mail circulation diving 26% to 532 copies and a 1% increase in the sale of the Sunday Times. Market down 1% on the month and 12% on the year.
Another day… October ABC’s showing no signs of bucking the trend and if you look at the accompanying graphic, you’ll see that the trend is far from reversing. The tabloids are down 4% on the month and 12% on the year with the Daily Star taking the biggest hit of just shy of 2,000. Elsewhere in the market the movements are small and there’s nothing shocking to report. The People
As I suspected last month, the fickle nature of the sports reader kicked in this month with the three morning tabloids falling nearly 5,000 collectively. The lure of the start of the soccer season was short-lived – shorter even than the tenure of Ole Gunnar Solskjær in the premier league. The Sun took the biggest hit dropping 2,000 on August or 4% on the month while the Mirror fell 1,500