The May ABC indicates that it wasn’t the best month for the tabloids with an accumulated drop of nearly 5,000 copies – the Daily Star taking the brunt of that fall dropping 2,200 over the month. The Sun fell by 1,700 and the Mirror lost a paltry 900 copies in relative terms.
The Irish Daily Mail lost 2,000 month on month (or 6%) however its sister paper, the Mail on Sunday, added 700 copies over the month and sans bulks it should be noted.
Market down 1% on the month and 9% year on year. June figures are out next month giving us the Jan-June figures for the titles below. As it stands this month the average fall is tracking at -7%. Expect no surprises!
| Title | May-18 | Apr-18 | May-17 | M/M | Y/Y | % M/M | % Y/Y |
| Daily Mirror | 29,483 | 30,450 | 34,792 | -967 | -5,309 | -3% | -15% |
| Daily Record | 265 | 267 | 296 | -2 | -31 | -1% | -10% |
| Irish Daily Star | 44,971 | 47,238 | 51,639 | -2,267 | -6,668 | -5% | -13% |
| The Sun | 55,866 | 57,627 | 56,806 | -1,761 | -940 | -3% | -2% |
| Tabloids | 130,585 | 135,582 | 143,533 | -4,997 | -12,948 | -4% | -9% |
| Daily Express | 2,330 | 2,316 | 2,544 | 14 | -214 | 1% | -8% |
| Irish Daily Mail | 30,725 | 32,714 | 41,065 | -1,989 | -10,340 | -6% | -25% |
| The Daily Telegraph | 1,744 | 1,989 | 2,194 | -245 | -450 | -12% | -21% |
| Financial Times | 2,205 | 2,224 | 2,328 | -19 | -123 | -1% | -5% |
| The Guardian | 1,921 | 1,965 | 2,262 | -44 | -341 | -2% | -15% |
| The Times | 6,868 | 7,018 | 2,579 | -150 | 4,289 | -2% | 166% |
| Morning Market | 176,378 | 183,808 | 196,505 | -7,430 | -20,127 | -4% | -10% |
| Daily Star – Sunday | 14,055 | 14,163 | 15,767 | -108 | -1,712 | -1% | -11% |
| The Sun on Sunday | 53,315 | 53,254 | 52,347 | 61 | 968 | 0% | 2% |
| Sunday Mail | 706 | 682 | 781 | 24 | -75 | 4% | -10% |
| Sunday Mirror | 20,798 | 20,464 | 22,445 | 334 | -1,647 | 2% | -7% |
| The People | 7,971 | 7,622 | 8,300 | 349 | -329 | 5% | -4% |
| Sunday Express | 3,028 | 2,520 | 3,146 | 508 | -118 | 20% | -4% |
| Sunday Post | 377 | 385 | 701 | -8 | -324 | -2% | -46% |
| The Mail on Sunday | 64,127 | 63,449 | 78,118 | 678 | -13,991 | 1% | -18% |
| The Observer | 4,203 | 4,121 | 4,406 | 82 | -203 | 2% | -5% |
| The Sunday Telegraph | 1,744 | 1,588 | 1,711 | 156 | 33 | 10% | 2% |
| The Sunday Times | 74,639 | 74,149 | 79,743 | 490 | -5,104 | 1% | -6% |
| Sunday Market | 244,963 | 242,397 | 267,465 | 2,566 | -22,502 | 1% | -8% |
| Total Market | 421,341 | 426,205 | 463,970 | -4,864 | -42,629 | -1% | -9% |
