October ABC’s were released earlier and there are no real surprises. The morning tabloids took a 3% hit on the month but the Sunday tabloids had a decent month. The Mail on Sunday gained 7% or 4,000 copies on the month. The people also managed to add 7% albeit 500 copies.
Beneath all the numbers is the worrying underlying trend of the year on year difference. For the past five monthly sets of figures, the year on year difference has fallen into double digits. Again, it’s not time to sound the claxon and dive under the desks, but, however, it’s a figure that is worth watching. You can see from the accompanying chart that you have to go back some way to try and see when it last threatened the double digit zone.
(the two spikes can be explained 1) the world cup 2) a decent month as it was August and comparing titles with bulks who didn’t the previous year!)
| Title | Oct-18 | Sep-18 | Oct-17 | M/M | Y/Y | % M/M | % Y/Y |
| Daily Mirror | 27,723 | 28,691 | 31,564 | -968 | -3,841 | -3% | -12% |
| Daily Record | 241 | 259 | 271 | -18 | -30 | -7% | -11% |
| Irish Daily Star | 43,425 | 45,017 | 47,892 | -1,592 | -4,467 | -4% | -9% |
| The Sun | 51,480 | 52,612 | 56,560 | -1,132 | -5,080 | -2% | -9% |
| Tabloids | 122,869 | 126,579 | 136,287 | -3,710 | -13,418 | -3% | -10% |
| Daily Express | 2,100 | 2,303 | 2,387 | -203 | -287 | -9% | -12% |
| Irish Daily Mail | 30,102 | 30,727 | 36,326 | -625 | -6,224 | -2% | -17% |
| The Daily Telegraph | 1,858 | 1,968 | 2,047 | -110 | -189 | -6% | -9% |
| Financial Times | 2,184 | 2,204 | 2,327 | -20 | -143 | -1% | -6% |
| The Guardian | 1,940 | 2,029 | 2,064 | -89 | -124 | -4% | -6% |
| The Times | 6,679 | 6,796 | 9,888 | -117 | -3,209 | -2% | -32% |
| Morning Market | 167,732 | 172,606 | 191,326 | -4,874 | -23,594 | -3% | -12% |
| Daily Star – Sunday | 12,126 | 13,370 | 15,006 | -1,244 | -2,880 | -9% | -19% |
| The Sun on Sunday | 49,147 | 49,585 | 53,501 | -438 | -4,354 | -1% | -8% |
| Sunday Mail | 757 | 685 | 736 | 72 | 21 | 11% | 3% |
| Sunday Mirror | 20,349 | 19,543 | 22,251 | 806 | -1,902 | 4% | -9% |
| The People | 7,683 | 7,174 | 7,930 | 509 | -247 | 7% | -3% |
| Sunday Express | 2,570 | 2,680 | 2,935 | -110 | -365 | -4% | -12% |
| Sunday Post | 342 | 333 | 484 | 9 | -142 | 3% | -29% |
| The Mail on Sunday | 60,226 | 56,190 | 76,481 | 4,036 | -16,255 | 7% | -21% |
| The Observer | 4,167 | 4,115 | 4,295 | 52 | -128 | 1% | -3% |
| The Sunday Telegraph | 1,556 | 1,575 | 1,701 | 283 | 157 | 18% | 9% |
| Sunday Times | 71,779 | 71,210 | 75,686 | 569 | -3,907 | 1% | -5% |
| Sunday Market | 230,702 | 226,460 | 261,006 | 4,242 | -30,304 | 2% | -12% |
| Total Market | 398,434 | 399,066 | 452,332 | -632 | -53,898 | 0% | -12% |
