Mediahuis offer for IN&M

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The speculation of the future of IN&M is a little clearer with a 10.5c bid from Mediahuis, a Dutch-Belgium based media organisation this morning.

Like many media companies, their roots are in traditional media, but they have expanded into the digital arena with a variety of platforms – some of which may be of interest to current platforms in Ireland.

Peruse the range of fingers in the various media pies below. One things that strikes me is that the suitor comes with a huge digital skill set and perhaps, with some localisation, easily transferred to an Irish context. IN&M already have interests in car platforms, recruitment, property and farming news, but this could be expanded.

Perhaps Mediahuis can add the much needed digital portfolio/platforms. Whereas mergers/takeovers are sometimes looked at with some trepidation when you are an employee of the company being bought, I think, with a company with such a diverse digital portfolio like Mediahuis it could be a positive move.

The print model is not the future. At this point for the majority of papers print is going through a slow death – the graphic below shows why publishers should be looking to diversify.



Along with the normal newspaper portfolio, they also hold the franchise for Metro in Belgium (although I can’t see that being resurrected here again). They have a four television stations aimed at larger conurbations in Belgium.

Moving on to the more niche platforms. They have a travel TV channel supported by a video backed website.
Nostalgie is an online music channel playing 70’s, 80’s and 90’s classics! This brand also runs a music festival.
NRJ, a radio station available on FM, online and via cable.
Jellow: a worksite freelance network to connect clients to freelance professionals.
Jobat: A recruitment platform.
Vroom: A second hand car website plus news site on new cars and motorbikes.
Zimmo: Property website
Koopjeskrant: Second hand goods platform
Inmemoriam: site for obituary notices
Rondom: regional magazine and website – a whats on for 23 different areas.
Made In: A business website for entrepreneurs, CEOs and executives
b: styling tips etc from ‘famous stylist Jani Kazaltzis’
Gezondheid: A health based website for questions about health and a healthy lifestyle
Wayne Parker Kent: An online magazine for a variety of magazines.
Manners: Mens online ‘lifestyle’ mag
The Bulletin: Aimed at the international community in Belguim (Brussels etc)

The Netherlands

They hold nine newsbrands both in print and online
Three magazines dealing with Showbusiness and entertainment, women’s interest and a mag for car enthusiasts.
Limburgvac: Job seekers site
Jellow: a worksite freelance network to connect clients to freelance professionals.
GasPedaal: second hand car site.
GroupDeal: Daily deals site (an area in which IN&M got out of some years back)
JAAP: A site that gathers information on properties for sale. The site also allows a sell/buy without a broker.
Relatieplanet: Tinder for the Lowlands! No, it’s a site that ‘helps thousands of singles every day to find a great date safely’
Speurders: A buy and sell site for a variety of goods.
Dumpert: Video sharing site.
Culy: Online culinary site:
Famme: Online magazine aimed at women with a family.
Manners: Mens online ‘lifestyle’ mag
NSMBL: Magizine aimed at the single woman.

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