The “Reuters Institute Digital News Report” was released last week with some very interesting results. The report covers ore than forty different countries researching the extent of media usage in that country and, more specifically, digital usage when it comes to sources of news. It’s a huge endeavour and the Institute very kindly gave me a copy of the raw data to fool around with. You can have a look at the broader results here.
At the outset I’d apologise on behalf of the Newspaper industry: the table below is a numerical assault on the eye – but we now have three metrics for each year: Print & Display, Print Only and Display only. I’d forward a second apology (not on behalf of the industry) directed at the readers of this analysis and it would be on the back of the lack of meaningful data. Personally, I find some of
The JNRS Irish newspaper research was released yesterday – without the fanfare that used to be associated with its unveiling some years back. But then it’s only fair to say that some years back some publishers we possibly seeing a growth on their readership year on year. Since the survey of 2012/3 the readership has been divided between readership of the print edition and a newsbrands digital offering, if they have one. The results are
The NRS readership data was released today and it shows definite patterns emerging in UK readership data. The research covers April 13 to March 14 and combines the traditional face-to-face research to determine the ‘print’ element and comscore data to determine the web portion of the research. The first item you’ll notice is the proliferation of minuses in the Print +/- column showing the decline in print readership in the past twelve months with the
It’s infinitely easier to amalgamate some of the data that’s appeared of late in one block. They all have a close association to each other, all hail from the UK and therefore it’s as well to marshal them all together. The data relates to the latest quarter of the NRS readership survey and the recent eABC certificates for the UK nationals. The readership survey appeared on Wednesday and it shows what everybody knows that print
With all the data we received yesterday, we nearly overlooked the readership data via the JNRS. It’s unfortunate (or otherwise) that they use the release date for the Island of Ireland report to also release the findings of the readership survey. The survey is conducted face to face with 7,000 adults annually and questions them on their newspaper reading habits, both the physical product and online. It’s counterpart in the UK (NRS) takes a slightly
Here’s a very quick look at the latest NRS survey in the UK released yesterday. Readership of the print edition combined with comscore data on their respective websites gives a PAAD – Print And Digital Data or a news title’s ‘brand footprint’ –their total readership across print and electronic media. In terms of print readership, The Sun is by far the best read paper in the UK at 6.1m readers every day, nearly 1.5m readers
Without the fanfare that used to accompany the release of the JNRS the figures they nonetheless surfaced this morning. This book is different to previous years in the respect that it measured newspaper readership across two medium, print and online. These two figures are then combined to give a “brand footprint” – the total reach of a news brand. Whilst it’s a welcome move on behalf of the industry and one that perhaps should have
The NRS, the UK equivalent to the JNRS here, was released on the 23rd August. The survey is similar to our own (now) in that it takes account of readership of a paper in both print and online. It also makes for interesting data. Looking to the future of news organisations first: We see that the most visited news website in the survey is the Daily Mail reaching 2,110,000 UK citizens (subjects) every day (the
Very interesting figures were released today for UK newspapers, but still have to have some information in them that might be useful to see the direction of the whole industry – from a numeric standpoint as opposed to an emotive one. Their National Readership Survey figures were released today but there surveys are streets ahead of the Irish model as it combines (and has for some time) the readership of a print product and its
The rebranding and shifting of times of the Evening Herald, soon to be ‘The Herald’, is an interesting move by IN&M. But moving a paper into an extremely crowded morning market may not seem as risky as it might at first glance. The Evening Herald’s readership profile is firmly rooted in Grater Dublin with close to 90% of their readership in that area. Moving the title to a morning slot means that it will now
If you wanted to actually see the definition of ‘being at odds with’ then you only have to look at the latest results from the JNRS and see how alien it is to monthly circulation data. Circulation numbers are easy to see in theses many and varied digital outpourings and they paint a fairly consistent monthly picture – a medium (printing on paper) in decline. If the circulation figures paints the reality of daily
There was some good news from the USA on a potential ray of hope for the newspaper and magazine business. The research was conducted but the measurement company ComScore and it looked at the readership of newspapers by tablet owners. It found thet just over one in ten tablet owners read a newspaper on their device on a daily basis rising to over one in three who view newspapers on their devices on a
Publication 2012/11 2011/10 +/- Any Daily 1,774 49.20% 1,732 48.20% 42 Any Morning 1,647 45.60% 1,634 45.50% 13 Irish Independent 465 12.90% 500 13.90% -35 Irish Times 287 8% 324 9% -37 Irish Examiner 169 4.70% 169 4.70% 0 Irish Daily Star 348 9.60% 372 10.40% -24 Irish Daily Mirror 208 5.80% 207 5.80% 1 Irish Sun 297 8.20% 276
A particularly interesting bit of research for the USA on the adoption of pads/smartphones and how they help to deliver news to their owners. The research shows that with the introduction of cheaper tablets and smartphones in 2011, this has lead to a huge increase in the number of Americans accessing the web through these devices. Actually, the research showed that half of all Americans now have a mobile connection to the ‘net. In 2011
It’s sometimes very difficult to reconcile the two public numeric’s of Newspapers; circulation data and readership data. The newspapers are very much on a downward trajectory in the circulation theatre, but the recently released JNRS data in many cases tell a very different story. In the mornings, the Independent and the Times lost 7% and 11% respectively whilst the tabloids made great strides – unlike the data in their circulation figures. The Daily Mail made
The morning market declined by 6% to 552,000 copies every day. It’s better than the Sunday story, but the morning market still has the same participants as last year unlike the Sunday market. As a group, the tabloids are the real sufferers in the morning market accounting for over half of the drop in circulations. They have also dropped market share to 39%, their lowest share since 1998 – their highest being 45% circa 2005.
Nine fallers and four managed a gain in the latest JNRS released today. The Irish Independent and the Mirror share the stage (probably for the first time), but both for very different reasons. The Mirrors accolade was that it grew 11% in readership year on year and on the other hand the Irish Independent lost 11% or 62,000 readers and drops below the half a million mark. Also in the morning market, The Irish Times
It’s a long time since I saw research like this (not that I’ve been actively searching). It’s all to do with how to improve the ROI on your print advertising by getting more eyeballs to your ads. In the world of digital that’s impressions and is very easily measured. The CTR is then used to calculate your RIO. All very simple if you have the technology to back this up – which web browsers are
The latest figures for the readership for many of the Irish Newspapers were released today ‘000 % ‘000 % 2010 2010 2009 2009 +/- +/- Morning Titles Irish Independent 539 15.3% 581 16.5% -42 -1.2% The Irish Times 339 9.6% 369 10.5% -30 -0.9% Irish Examiner 175 5.0% 208 5.9% -33 -0.9% Irish Daily Star 385 11.0% 420 11.9% -35 -0.9% Irish Daily Mirror 192 5.5% 211 6.0% -19 -0.5% Irish Sun 277 7.9% 295
