May ABC’s were released today. In the morning market the tabloids lost ground over April collectively down by 2,200.
The Times (Ireland Edition) dropped by 200 copies showing that, event given the negative press over the closure of the Irish edition there still is a cohort of people who are keen on the title.
Given that the title takes (currently) in or around €1m every year for News UK, it would suggest that when the Irish edition closes (and migrates to digital) they should go back to pre-Irish edition and simply ship in the unvarnished UK edition to sit on Irish shelves.
In the Sundays the Sunday Times dropped 3,000 copies on the month. There’s nothing to backup my fantasy that the digital promotion of a €5pm subscription is working and that’s why the print sales are declining.
Market down 3% on the month and 13% on the month.
| Title | May-19 | Apr-19 | May-18 | M/M | Y/Y | % M/M | % Y/Y |
|---|---|---|---|---|---|---|---|
| Daily Mirror | 27,207 | 27,728 | 29,483 | -521 | -2,276 | -2% | -8% |
| Daily Record | 246 | 276 | 265 | -30 | -19 | -11% | -7% |
| Irish Daily Star | 40,552 | 41,504 | 44,971 | -952 | -4,419 | -2% | -10% |
| The Sun | 47,783 | 48,584 | 55,866 | -801 | -8,083 | -2% | -14% |
| Tabloids | 115,788 | 118,092 | 130,585 | -2,304 | -14,797 | -2% | -11% |
| Daily Express | 2,041 | 2,072 | 2,330 | -31 | -289 | -1% | -12% |
| Irish Daily Mail | 27,412 | 27,523 | 30,725 | -111 | -3,313 | 0% | -11% |
| Daily Telegraph | 1,790 | 1868 | 1,744 | -78 | 46 | -4% | 3% |
| Financial Times | 2,120 | 2,181 | 2,205 | -61 | -85 | -3% | -4% |
| The Guardian | 1,928 | 2,018 | 1,921 | -90 | 7 | -4% | 0% |
| The Times | 3,154 | 3,363 | 6,868 | -209 | -3,714 | -6% | -54% |
| Morning Market | 154,233 | 157,117 | 176,378 | -2,884 | -22,145 | -2% | -13% |
| Daily Star - Sunday | 10,478 | 11,411 | 14,055 | -933 | -3,577 | -8% | -25% |
| Sun on Sunday | 43,389 | 45,296 | 53,315 | -1,907 | -9,926 | -4% | -19% |
| Sunday Mail | 725 | 680 | 706 | 45 | 19 | 7% | 3% |
| Sunday Mirror | 18,934 | 18,998 | 20,798 | -64 | -1,864 | 0% | -9% |
| The People | 6,980 | 7,102 | 7,971 | -122 | -991 | -2% | -12% |
| Sunday Express | 2,499 | 2,615 | 3,028 | -116 | -529 | -4% | -17% |
| Sunday Post | 308 | 303 | 377 | 5 | -69 | 2% | -18% |
| Mail on Sunday | 57,222 | 57,899 | 64,127 | -677 | -6,905 | -1% | -11% |
| The Observer | 3,911 | 4,072 | 4,203 | -161 | -292 | -4% | -7% |
| Sunday Telegraph | 1,422 | 1,430 | 1,744 | -8 | -322 | -1% | -18% |
| Sunday Times | 66,027 | 69,350 | 74,639 | -3,323 | -8,612 | -5% | -12% |
| Sunday Market | 211,895 | 219,156 | 244,963 | -7,261 | -33,068 | -3% | -13% |
| Total Market | 366,128 | 376,273 | 421,341 | -10,145 | -55,213 | -3% | -13% |
