Another day… October ABC’s showing no signs of bucking the trend and if you look at the accompanying graphic, you’ll see that the trend is far from reversing.
The tabloids are down 4% on the month and 12% on the year with the Daily Star taking the biggest hit of just shy of 2,000. Elsewhere in the market the movements are small and there’s nothing shocking to report. The People however did manage a 8% month on month increase but I doubt it’s enough to save it’s hide in this market.
Market back 3% on the month and 12% on the year.
| Title | Oct-19 | Sep-19 | Oct-18 | M/M | Y/Y | % M/M | % Y/Y |
|---|---|---|---|---|---|---|---|
| Daily Mirror | 25,175 | 26,280 | 27,723 | -1,105 | -2,548 | -4% | -9% |
| Daily Record | 237 | 266 | 241 | -29 | -4 | -11% | -2% |
| Irish Daily Star | 37,474 | 39,363 | 43,425 | -1,889 | -5,951 | -5% | -14% |
| The Sun | 44,815 | 46,064 | 51,480 | -1,249 | -6,665 | -3% | -13% |
| Tabloids | 107,701 | 111,973 | 122,869 | -4,272 | -15,168 | -4% | -12% |
| Daily Express | 1,950 | 2,037 | 2,100 | -87 | -150 | -4% | -7% |
| Irish Daily Mail | 26,082 | 26,598 | 30,102 | -516 | -4,020 | -2% | -13% |
| Daily Telegraph | 1,705 | 1,813 | 1,858 | -108 | -153 | -6% | -8% |
| Financial Times | 2,118 | 2,175 | 2,184 | -57 | -66 | -3% | -3% |
| The Guardian | 1,972 | 2,106 | 1,940 | -134 | 32 | -6% | 2% |
| The Times | 2,764 | 3,006 | 6,679 | -242 | -3,915 | -8% | -59% |
| Morning Market | 144,292 | 149,708 | 167,732 | -5,416 | -23,440 | -4% | -14% |
| Daily Star - Sunday | 9,746 | 9,835 | 12,126 | -89 | -2,380 | -1% | -20% |
| Sun on Sunday | 41,911 | 43,253 | 49,147 | -1,342 | -7,236 | -3% | -15% |
| Sunday Mail | 721 | 654 | 757 | 67 | -36 | 10% | -5% |
| Sunday Mirror | 18,514 | 18,264 | 20,349 | 250 | -1,835 | 1% | -9% |
| The People | 6,910 | 6,408 | 7,683 | 502 | -773 | 8% | -10% |
| Sunday Express | 2,476 | 2,523 | 2,570 | -47 | -94 | -2% | -4% |
| Sunday Post | 288 | 296 | 342 | -8 | -54 | -3% | -16% |
| Mail on Sunday | 54,784 | 56,126 | 60,226 | -1,342 | -5,442 | -2% | -9% |
| The Observer | 4,178 | 4,345 | 4,167 | -167 | 11 | -4% | 0% |
| Sunday Telegraph | 1,419 | 1,459 | 1,556 | -40 | -137 | -3% | -9% |
| Sunday Times | 65,341 | 67,351 | 71,779 | -2,010 | -6,438 | -3% | -9% |
| Sunday Market | 206,288 | 210,514 | 230,702 | -4,226 | -24,414 | -2% | -11% |
| Total Market | 350,580 | 360,222 | 398,434 | -9,642 | -47,854 | -3% | -12% |
