As I suspected last month, the fickle nature of the sports reader kicked in this month with the three morning tabloids falling nearly 5,000 collectively. The lure of the start of the soccer season was short-lived – shorter even than the tenure of Ole Gunnar Solskjær in the premier league.
The Sun took the biggest hit dropping 2,000 on August or 4% on the month while the Mirror fell 1,500 and the Daily Star was back 1,000.
In the Sundays, there was some cheer for the Mail on Sunday which added 1,200 and the Sunday Times managed a three-digit increase.
The Sunday tabloids fell 4,600 perhaps like the morning red tops, the luster having dulled on the “foreign game”.
The market back by 2% on the month and (the magic) 10% on the year.
| Title | Sep-19 | Aug-19 | Sep-18 | M/M | Y/Y | % M/M | % Y/Y |
|---|---|---|---|---|---|---|---|
| Daily Mirror | 26,280 | 27,854 | 28,691 | -1,574 | -2,411 | -6% | -8% |
| Daily Record | 266 | 311 | 259 | -45 | 7 | -14% | 3% |
| Irish Daily Star | 39,363 | 40,350 | 45,017 | -987 | -5,654 | -2% | -13% |
| The Sun | 46,064 | 47,989 | 52,612 | -1,925 | -6,548 | -4% | -12% |
| Tabloids | 111,973 | 116,504 | 126,579 | -4,531 | -14,606 | -4% | -12% |
| Daily Express | 2,037 | 2,080 | 2,303 | -43 | -266 | -2% | -12% |
| Irish Daily Mail | 26,598 | 27,262 | 30,727 | -664 | -4,129 | -2% | -13% |
| Daily Telegraph | 1,813 | 1,854 | 1,968 | -41 | -155 | -2% | -8% |
| Financial Times | 2,175 | 2,065 | 2,204 | 110 | -29 | 5% | -1% |
| The Guardian | 2,106 | 2,089 | 2,029 | 17 | 77 | 1% | 4% |
| The Times | 3,006 | 3,123 | 6,796 | -117 | -3,790 | -4% | -56% |
| Morning Market | 149,708 | 154,977 | 172,606 | -5,269 | -22,898 | -3% | -13% |
| Daily Star - Sunday | 9,835 | 10,030 | 13,370 | -195 | -3,535 | -2% | -26% |
| Sun on Sunday | 43,253 | 45,051 | 49,585 | -1,798 | -6,332 | -4% | -13% |
| Sunday Mail | 654 | 814 | 685 | -160 | -31 | -20% | -5% |
| Sunday Mirror | 18,264 | 19,832 | 19,543 | -1,568 | -1,279 | -8% | -7% |
| The People | 6,408 | 7,327 | 7,174 | -919 | -766 | -13% | -11% |
| Sunday Express | 2,523 | 2,575 | 2,680 | -52 | -157 | -2% | -6% |
| Sunday Post | 296 | 304 | 333 | -8 | -37 | -3% | -11% |
| Mail on Sunday | 56,126 | 54,899 | 56,190 | 1,227 | -64 | 2% | 0% |
| The Observer | 4,345 | 4,251 | 4,115 | 94 | 230 | 2% | 6% |
| Sunday Telegraph | 1,459 | 1,537 | 1,575 | -78 | -116 | -5% | -7% |
| Sunday Times | 67,351 | 67,112 | 71,210 | 239 | -3,859 | 0% | -5% |
| Sunday Market | 210,514 | 213,732 | 226,460 | -3,218 | -15,946 | -2% | -7% |
| Total Market | 360,222 | 368,709 | 399,066 | -8,487 | -38,844 | -2% | -10% |
