July ABC arrived today. A bad month for News UK where all of their titles (bar one) made the ‘top fallers’ list. The Sun on Sunday dropped 1,900, The Sun fell 1,400 and the Sunday Times lost 1,200. Each one of those titles carry and element of ‘bulks’ but their top line figures were not effected through any adjustment of their bulks as they remained the same as last month. However, perhaps they were testing
Title Aug-18 Jun-18 Aug-17 M/M Y/Y % M/M % Y/Y Daily Mirror 30,219 29,054 33,559 1,165 -3,340 4% -10% Daily Record 307 302 355 5 -48 2% -14% Irish Daily Star 46,559 44,425 51,482 2,134 -4,923 5% -10% The Sun 54,303 53,441 58,459 862 -4,156 2% -7% Tabloids 131,388 127,222 143,855 4,166 -12,467 3% -9% Daily Express 2,443 2,384 2,558 59 -115 2% -4% Irish Daily Mail 32,068 30,200 41,526 1,868 -9,458 6% -23%
June ABC’s the halfway point and the beginning of the Jan-June ‘Island of Ireland figures for the majority of publications audited b the ABC. Thirty-five days from now the rest of the bunch will publish their numbers. The Sun dropped over 1,000 copies month on month with the Daily Star adding 500 copies over the month. The morning market was back 1% or 1,500 over the month. You can see from the chart below the
The May ABC indicates that it wasn’t the best month for the tabloids with an accumulated drop of nearly 5,000 copies – the Daily Star taking the brunt of that fall dropping 2,200 over the month. The Sun fell by 1,700 and the Mirror lost a paltry 900 copies in relative terms. The Irish Daily Mail lost 2,000 month on month (or 6%) however its sister paper, the Mail on Sunday, added 700 copies over
April brought the tail end of the Easter Holidays which is sometimes a disruptive period for newspapers. However, it does not seem to have had an adverse effect on sales of The Sun which is showing a 3% increase month on month. Conversely, the Daily Star had a bad month dropping 2,300 copies or 5% on the month. This is marginally eclipsed by the fall in sales of the Sunday Times, which dropped 4,000 copies
Very little by way of change this month. The month was kind to the tabloids, particularly the Daily Star which saw its numbers increase by 2,000 on the month. It just shows you the attraction that the sport of kings has on its core readership – it’s no coincidence that a decent month for the paper coincides with the Cheltenham Festival. Having said that, maybe the steam is running out on that guaranteed circulation lift
The weather at the latter part of February possibly had a small adverse effect on a few of the numbers for February 2018. While the papers published (there are no exceptions in the certs) it’s impossible to know how many retail outlets the managed to get to. Interestingly the Sun and The Times were big faller’s month on month (-1770 and -2770 respectively) along with the Sunday Mirror (-2870). Conversely the Sundays had a decent
The first audit of 2018 appeared earlier. Oddly there were a few surprises in a fairly predictable market. Month on month the Sunday Mirror managed to add 3,000 copies to its tally and the Sunday Times managed a 1,600 increase without any trickery in the bulks department. The Sun added 1,400 on the month and again maintaining the same bulk level as last month. Conversely, the Mail on Sunday ‘dropped’ 5,200 on December. This doesn’t
December is never a flattering month for print titles with punters getting into the yuletide spirit and having just a weather eye on the papers. Although I did note on one of the certs that the online version of The Sun recorded 4.1m visitors to the site on Christmas Day, so perhaps is just migration. One shining light this month was The Sun which was up 1,000 on the month and without any manoeuvring in
The penultimate ABC for 2017 has been released. Forecasting the outturn for the year as the exclusion of one month won’t make a huge difference at this point it looks as if the market will, again, decline between 7%/8% year on year. The titles examined here are a decent bellwether for the market as a whole, so when the full numbers are released in February for 2017 don’t be aghast at a 7% drop. In
Here’s an interesting take on the circulation numbers. The ABC certificates split out the sales of each title on a Monday to Friday basis and then single out their Saturday sales (obviously just for the mornings). In the mornings it allows you to see uplift, if any, of a titles Saturday edition and overall it allows you to see how much revenue is being generated by the title. All the revenues are what would be
December is never a flattering month for print titles with punters getting into the yuletide spirit and having just a weather eye on the papers. Although I did note on one of the certs that the online version of The Sun recorded 4.1m visitors to the site on Christmas Day, so perhaps is just migration. One shining light this month was The Sun which was up 1,000 on the month and without any manoeuvring in
October ABC’s are off the presses and show a fairly sharp drop of 1900 copies of the Daily Star over the month. The other tabloids managed to keep the drop to three figures over September. Taken together the tabloids are down 3,000 or 2% on the month. Again, we can ignore the (incredible) year on year figure for The Times given their new found interest in bulks. Month on month the morning market was
The lift seen last month, on the back of the Premier League, dissipated this month – which is a feature of the August/September dynamic. The tabloids lost to various degrees the Daily Star falling the most at 1,700 from their August figure. The Times (the Ireland edition) is some respects still flatters to deceive. Their certified figure of over 10,000 is aided and abetted in this month’s cert by no fewer than 6,000 in multiple
Nothing gives a shot to the arm to a tabloid than the start of the Premier League. Historically the effects are short lived, but a welcome respite to publishers. August saw the beginning of the soccer season across the water and the tabloids got a collective lift of 4% on July but were still down 3% year on year. The Daily Star marginally saw the biggest lift close to a 2,400 increase. In comparison the
The Island of Ireland report for the National newspapers ABC’s was released covering the period January to June 2017. Looking at the overall picture, the market for National newspapers has fallen by 8.2% over the last twelve months. Overview That’s a decline of 94,000 copies over the same period last year. There was a 7.6% decline for Sunday nationals or a reduction of 51,000 copies and an 8.9% decline for morning nationals equating to a
The ABC’s for the monthly certificates came out today, as well as the Island of Ireland Report. Results are below. Nothing out of the ordinary in any of the figures. The Daily Star Sunday had a good month adding 9% and the Mirror and People all showed increases. Title Jul-17 Jun-17 Jul-16 M/M Y/Y % M/M % Y/Y Daily Mirror 33,197 32,804 36,589 393 -3,392 1% -9% Daily Record 341 269 336
June ABC’s and this brings us to the half way mark for 2017. For the monthly publishers their Jan-June 2017 figure are available (to calculate) but the full Island of Ireland report is not out until 17th of August. Some of the papers’ numbers look extreme (in percentage terms) but all have a logical explanation. As a block the tabloids are down 13% year on year, the decline can be attributed to The Sun’s decline
May circulation figures throw up nothing out of the ordinary this month. In the morning the tabloids are down collectively nearly 7,000 with the Daily Star dropping 2,700 on the month and The Sun not far off that down 2,400. The morning market is down 8,000 driven mainly by the fall in tabloid sales. Like the morning market, the Sunday market is continuing the downward trend. The Sunday Mirror and People added to their numbers,
April newspaper circulation sees that the morning papers actually increased circulation month on month by just over 1,000. The tabloids held firm on March bar The Star who lost 600 copies. The Daily Mail added over 1,000 without tinkering too much with their bulk figure. The market was up 3% on the month and down 8% on the year. In the Sundays the tabloids as a group were up around 600 copies with the Sunday
