Nothing gives a shot to the arm to a tabloid than the start of the Premier League. Historically the effects are short lived, but a welcome respite to publishers. August saw the beginning of the soccer season across the water and the tabloids got a collective lift of 4% on July but were still down 3% year on year. The Daily Star marginally saw the biggest lift close to a 2,400 increase. In comparison the Daily Mirror only saw an increase of 362 copies.
Turning to the Sunday papers: The Sun on Sunday had a good lift of nearly 2,500 copies. The Mail on Sunday increased by just over 2,000 as well in August. The Sunday Times increase by just over 600 on the previous month.
The market was up by over 11,000 on the month but nearly level year on year.
| Title | Aug-17 | Jul-17 | Aug-16 | M/M | Y/Y | % M/M | % Y/Y |
| Daily Mirror | 33,559 | 33,197 | 36,540 | 362 | -2,981 | 1% | -8% |
| Daily Record | 355 | 341 | 353 | 14 | 2 | 4% | 1% |
| Irish Daily Star | 51,482 | 49,100 | 51,901 | 2,382 | -419 | 5% | -1% |
| The Sun | 58,459 | 56,140 | 59,813 | 2,319 | -1,354 | 4% | -2% |
| Tabloids | 143,855 | 138,778 | 148,607 | 5,077 | -4,752 | 4% | -3% |
| Daily Express | 2,558 | 2,619 | 2,794 | -61 | -236 | -2% | -8% |
| Irish Daily Mail | 41,526 | 40,127 | 41,055 | 1,399 | 471 | 3% | 1% |
| The Daily Telegraph | 2,205 | 2,159 | 2,433 | 46 | -228 | 2% | -9% |
| Financial Times | 2,171 | 2,226 | 2,189 | -55 | -18 | -2% | -1% |
| The Guardian | 2,263 | 2,193 | 2,332 | 70 | -69 | 3% | -3% |
| The Times | 10,456 | 10,275 | 2,953 | 181 | 7,503 | 2% | 254% |
| Morning Market | 205,034 | 198,377 | 202,363 | 6,657 | 2,671 | 3% | 1% |
| Daily Star – Sunday | 15,904 | 16,425 | 16,403 | -521 | -499 | -3% | -3% |
| The Sun on Sunday | 55,876 | 53,455 | 57,597 | 2,421 | -1,721 | 5% | -3% |
| Sunday Mail | 772 | 843 | 830 | -71 | -58 | -8% | -7% |
| Sunday Mirror | 22,782 | 23,177 | 25,343 | -395 | -2,561 | -2% | -10% |
| The People | 8,583 | 8,617 | 9,805 | -34 | -1,222 | 0% | -12% |
| Sunday Express | 3,334 | 2,619 | 3,170 | 715 | 164 | 27% | 5% |
| Sunday Post | 557 | 560 | 708 | -3 | -151 | -1% | -21% |
| The Mail on Sunday | 79,551 | 77,457 | 79,007 | 2,094 | 544 | 3% | 1% |
| The Observer | 4,722 | 4,535 | 4,481 | 187 | 241 | 4% | 5% |
| The Sunday Telegraph | 1,851 | 1,802 | 2,065 | 49 | -214 | 3% | -10% |
| The Sunday Times | 76,975 | 76,318 | 76,049 | 657 | 926 | 1% | 1% |
| Sunday Market | 270,907 | 265,808 | 275,458 | 5,099 | -4,551 | 2% | -2% |
| Total Market | 475,941 | 464,185 | 477,821 | 11,756 | -1,880 | 3% | 0% |
