Red FM have firmly established themselves as the number one station in Cork now at 125,000 or 30% of the population. This is a complete reversal of fortunes since the survey twelve months ago which saw them 46,000 behind 96FM. While the yearly figures are dramatic, with RedFM and Newstalk gaining 42% and 33% respectively, the book on book numbers are a little more subdued with only minimal changes in the past three months. Red
Remarkably, there’s now no ‘solid’ (in my eyes) metric for the best selling Irish Morning Newspaper. Having suddenly jettisoned their ABC certification, we can now only rely on the JNRS and perhaps some web metrics, when and if they appear, for some solid ‘market’ data on the Irish Independent. My views on the JNRS are easy to find here and my apathy towards them is not veiled. I’m sure that across Europe most of the
The JNLR 2015Q2 research is now available. The samples and estimated universes have changed little on last year and therefore are no real cause for concern. The survey shows that Radio listenership is up 1% or 25,000 listeners year on year, but that’s just enough to push the radio reach figure up by one percentage point to 84%. On a year on year basis most of the stations are heading in the right direction. RTE1
Turning our attention to the capital now, we see that radio listenership is up 26,000 on the previous year or 2.5% and now stands at 81%. Considering that radio listening in the city declined every survey from 2011Q1 until 2014Q1, it’s a healthy trend survey of late showing a growing audience for radio. On a year on year basis the accolades go to Today FM up 18,000 (22%) and Newstalk up 20,000 (+13%). The other
The fallers are very much in the preserve of RTE1 in this book with four of the five fallers from the national broadcaster. But the top drop slot is reserved for Anton Savage on Today FM whose time slot dropped 29,000 (-13%) on the year. It’s only fair to point out that the comparative for Anton below in 14Q2 was Ray D’Arcy. Also fair is that the book on book is Anton V Anton (see
Here we have a look at the different stations and their weekday offerings. This time out the year on year and book on book are explored.
A brief look at the Local/Regional Stations: The regional stations like Beat and iRadio NW do well in their areas coming second to the home local stations and in front of RTE1 and seem to be on a continuing upward trajectory. In the home locals there are a myriad of stories, all depend on where you look. One that leaps out is Cork’s Red FM who have shot out of the blocks on a year
I’m not ignoring our friends down South, it’s just that time is the enemy in the days that the results are released. I know there’s terrific interest in the region, but the interest in the national picture is stronger, so i have to go with that first. Having said that, here’s some data on Cork: The graphic will shows the rapid rise of Red FM coming on the back of the decline of 96FM and
The latest edition of the JNLR for 2015 Q1 reveals, yet again, that radio is in a healthy position. Every day just over 3m people tune in to one or more radio station or 84% of the population. This is up some 1% on the previous year (2014 Q1) by some 37,000 listeners over the year but it’s up only marginally (3,000 listeners) on the previous book (2014Q4) While the underlying fortunes of individual stations
Radio in Dublin is up by 8% or 22,000 listeners on the previous twelve months and radio listenership now stands at 829,000 or a reach of 81% of its citizens. Book on book the increases are marginal growing only 3,000 in the twelve months. You will see from the graphic below that Dublin radio listenership has declined over the past few books, as has the national figure. At one point, between 2010 and 2011, the
The top thirty is a much loved part of the survey in many circles. This year is shows some interesting movements. Below are the tables and they are self explanatory. One interesting note: all of the top five falls all came from RTE1 whereas three of the top five to gain all came from Newstalk. Biggest fall for The Business dropping 16% on the year. Next is the slot that Ray D’Arcy now holds, however
Looking at the individual stations and their underlying output now. In looking at these just remember that they are year on year comparisons: 15Q1 V 14Q1. Then within the stations there may have been changes to the schedule in terms of personality or the program time slot. So on the surface some figures might look like there’s been a dramatic change (up or down) but you have to understand that it’s a full twelve month
Here’s where we look at the local and regional franchises. Again, they are not comparatives as they simply can’t be compared to each other. I’ve made little or no comment as the data is self explanatory and my outpourings won’t add much! The local franchises (below the regional data) are over four years, just to give a bit of perspective on the figures. That particular table is sortable so just click on the heading to
In this survey (2014Q4) the overall national listenership of radio grew marginally by 34,000 to 84%, but this also pushed it over the 3m listener mark. That’s up one percentage point on the survey of 2013Q4 and it’s the biggest national listenership radio has enjoyed since the survey of 2013Q2 as each subsequent survey the overall radio figure has remained either static or shown marginal declines visualised in the graph(s) below. Underneath this figure lie
To be honest, there’s something a little unsettling reporting numbers with such meteoric increases – on a year on year basis – without any real inkling of that being the underlying trend. Things going well perhaps I’d permit, but not the eye watering increases seen here on a year on year basis. The table showing each stations quarter thankfully dilutes the year on year table somewhat and keeps the focus on the underlying quarter by
And now, in true radio style, it’s the top thirty. Only seven of the nation’s top thirty have put on listeners over the twelve months with the other twenty three dropping listeners. Nine of the top shows are on a Saturday, six on a Sunday and the final fifteen are all weekday programmes. There are two new entrants in the shape of Alison Curtis on Today FM and Pat Kenny on Newstalk, bizarrely enough.
The individual station analysis this time out is a little different. There are so many program changes over the year that (sometimes like in the case of 2FM) comparisons are difficult. To that end I have added the previous book (Q3) for reference only – to the maths yourself if you want.
To spare a few pixels, I’ll throw the regional stations and locals ones together. The regional stations first: It was fairly steady book on book for most, but on a twelve month basis it’s a little more dramatic as you can see from the table below. The only station to lose ground since the survey in 2013Q4 was iRadioNW dropping 2%, but did hold steady book on book. With the exception of iRadioNE all
Here’s a look at the individual stations and how each of their daytime slots compare with last year. This time out the listenership of each station is compared to the previous three years to give you a good overview of how the station is doing over the surveys. To make things a little easier, the graphs are consistent in the line colours and the red line is the current 2013Q3 survey. [widgetkit id=13]
The listenership picture for radio has remained fairly static over the last few surveys with radio listenership remaining at 83%. In this survey this represents 2.9m people tuning in to one station or another every day. RTE1 dropped 24,000 listeners or 3% but is still listened to by 23% of the population daily (down 1% point) or 837,000 people. The national broadcaster is under pressure on a lot of fronts and as you go through
