Every month, circulation falls by another small amount, but it’s only when you make a direct comparison to the previous year that one really sees the levels of decline. The market as a whole down 74,000 year on year. Sundays down 45,000 and the morning back 37,000.   In the mornings the Irish Daily Mail had a bad month down nearly 4,000 copies. It’s Sunday title also experienced a month on Month drop of 4,600. the buying public can the so fickle giving up on a publication when the promotions run out.  The tabloids should have had a much better month

The first month of the year yields little in the way of surprises, but does allow us a little in the way of reflection. The figure that stands out is that the market is back 66,000 copies. That is, naturally the papers that publish monthly figures. We have to wait yet another week for the ‘on the pulse’ publications who will give us an average six month figure for July December 2009, nearly 50 days after the year end. In the morning market the big drop was seen in The Sun losing 13,000 copies year on year with the major

The last month of the year shows no improvements. The Redtops had a bit of a disaster – possibly down to poor distribution due to the adverse weather and also as a huge amount sporting events were cancelled – a big draw for their readers. The Daily Star was back over 5,000 month on month and The Sun back by 3,600. The latter is most likely still suffering from the vagaries of the Glass Palace in Stephens Street (AKA Dunnes Stores) where they stamped their feet and demanded their own T+C’s. When News International declined their offer, the Glass Palace

We had 15 fallers and 10 climbers this month, the fallers in the Sunday department in the main. The Sundays are back 12,000 which, in comparison to other months, it’s a hefty fall. The biggest faller was the News of the World, followed by its companions The Sun and the News of the World. Not insignificant in this figure would be that fact that Dunnes Stores decided during last month that it didn’t like the terms and conditions set by News Int and stopped stocking the three papers. You would have to suggest that the decreases in the three titles

Another month and guess what …. Daily Mail fell over the fifty mark, but the sibling had a monster month adding 20,000 to their circulation figure – which is impressive, to say the least. They gave a way some big CD’s during October namely Robbie Williams and Pavarotti and they also signed up Rachel Allen backed with her own 24 page glossy culinary guide – all combined to make a recipe for success in October. Only for that, the Sunday market would have been a disaster. Taking out the MoS the market would have been down 14,000. The Sunday Mirror

Like it never happened and not a mention of it anywhere -‘like the orphan child’ as they used to say. One day your group has a combined circulation in the Republic of 6,400 (nothing ecstatic I know, but still..). Then the next month it’s a combined 1,400 – but not a jot about it! Is this the Mary Celeste of the September numbers? The circulation of the Daily Record and its big sister the Sunday Mail have all but collapsed here – but overnight? I don’t think so! In the absence of any comments either on the ABC site or

August shows a ‘modest’ increase in newspaper sales, the market picking up by 10,000 copies. This was really down to the Sunday market increasing by 13,000 and the morning papers backing by 3,000. In the mornings the Tabloids again took a bit of a hit. August being a strange months for Tabloids. There is a seasonal lull in the ‘trades’, which has a negative effect on their circulations. But this is normally balanced with the kickoff off of the the UK soccer season, so maybe within those figures is that magical mix. Title Jul Aug +/- Daily Mirror 64,997 64,948