Irish Newspaper Circulation November 2009

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We had 15 fallers and 10 climbers this month, the fallers in the Sunday department in the main. The Sundays are back 12,000 which, in comparison to other months, it’s a hefty fall.

The biggest faller was the News of the World, followed by its companions The Sun and the News of the World. Not insignificant in this figure would be that fact that Dunnes Stores decided during last month that it didn’t like the terms and conditions set by News Int and stopped stocking the three papers. You would have to suggest that the decreases in the three titles are related to this move by Dunnes. The Sunday Times lost 3,000 copies and is down to a year low. The Sun dipped into the 80’s, a parish it hasn’t visited since the late 90’s. The News of the World is down a good 8,000, bringing it into territory not visited in over a decade.

Some of the ‘indigenous’ print businesses have, all too often, used the expression ‘foreign newspapers’ aimed at particular titles in the market. Is it to, in some way, distance themselves from them or make themselves more appealing to the Irish newspapers populous? These much maligned titles employ a huge number of people here and contribute in terms of VAT and Corporation tax.

With Dunnes refusing to stock the titles coupled with the fact that Dunnes Newspaper buyers seemingly did not go elsewhere for the titles means that almost €1.5m has taken flight for the newspaper business. At a time when the industry is at it weakest in decades, decisions in that glass palace in Stephen Street are having very negative effect on the business. “Better because we’re Irish” is the Dunnes advertising sting– better then if you supported Irish Businesses and safeguarded their jobs perhaps. Any other Business: well, some of the papers still strewn around the shelves of Dunnes obviously made hay.

The Daily and Sunday Star got a lift, more particularly the Sunday. The Record and Sunday Mail obviously didn’t issue an A.P.B. on their ‘missing’ copies and they are still at large. The prediction for the December figures – The People will break through the 20’s barrier!

Daily Mirror62,87660,381
Daily Record833793
Irish Daily Star97,11397,506
The Sun90,27488,657
Daily Express3,1133,116
Irish Daily Mail48,17750,501
The Daily Telegraph2,9712,782
Financial Times3,8123,855
The Guardian4,0974,050
The Independent1,1421,192
The Times2,6292,545
Morning Market317,037315,378
Daily Star – Sunday54,57461,379
News of the World134,782126,497
Sunday Mail2,3072,084
Sunday Mirror38,48135,218
The People21,34920,293
Sunday Express4,4344,240
Sunday Post829803
The Mail on Sunday126,221122,701
Independent on Sunday1,5121,624
The Observer9,1899,405
The Sunday Telegraph2,5202,414
The Sunday Times116,923113,660
Racing Post6,6867,065
Sunday Market519,807507,383
Total Market836,844822,761