Another month and guess what ….
Daily Mail fell over the fifty mark, but the sibling had a monster month adding 20,000 to their circulation figure – which is impressive, to say the least. They gave a way some big CD’s during October namely Robbie Williams and Pavarotti and they also signed up Rachel Allen backed with her own 24 page glossy culinary guide – all combined to make a recipe for success in October.
Only for that, the Sunday market would have been a disaster. Taking out the MoS the market would have been down 14,000. The Sunday Mirror dipped into the 30’s and the Sunday People are still fighting hard to break through the 20 mark. The Daily Star on Sunday lost any gains from the previous month.
In the morning market, the tabloids were down – not even a few world cup matches could boost their numbers.
Continuing on from our last lesson – “How to loose 80% of your circulation in a month – 101” – well it looks like the Sunday Mail “found” a few copies it lost in September, 1,387 to be exact. They may have found them under the stairs or under the drivers seat in the van, regardless, we are all thankful that we can continue to watch ‘see-saw circulation’.
Its morning partner wasn’t so lucky. The Record is still missing the 1,500 it had in September – they checked the stairs and under the drivers and passenger seat – to no avail. It’s a mystery worthy of the good Mr. Holmes himself.
| Title | Sep | Oct | +/- |
| Daily Mirror | 64,786 | 62,876 | -1910 |
| Daily Record | 501 | 833 | 332 |
| Irish Daily Star | 99,621 | 97,113 | -2508 |
| The Sun | 92,905 | 90,274 | -2631 |
| Daily Express | 3,499 | 3,113 | -386 |
| Irish Daily Mail | 50,212 | 48,177 | -2035 |
| The Daily Telegraph | 3,077 | 2,971 | -106 |
| Financial Times | 3,840 | 3,812 | -28 |
| The Guardian | 4,256 | 4,097 | -159 |
| The Independent | 1,273 | 1,142 | -131 |
| The Times | 2,762 | 2,629 | -133 |
| Morning Market | 326,732 | 317,037 | -9695 |
| Daily Star – Sunday | 62,465 | 54,574 | -7891 |
| News of the World | 136,847 | 134,782 | -2065 |
| Sunday Mail | 920 | 2,307 | 1387 |
| Sunday Mirror | 40,917 | 38,481 | -2436 |
| The People | 22,249 | 21,349 | -900 |
| Sunday Express | 4,695 | 4,434 | -261 |
| Sunday Post | 860 | 829 | -31 |
| The Mail on Sunday | 105,784 | 126,221 | 20437 |
| Independent on Sunday | 1,802 | 1,512 | -290 |
| The Observer | 9,849 | 9,189 | -660 |
| The Sunday Telegraph | 2,692 | 2,520 | -172 |
| The Sunday Times | 117,587 | 116,923 | -664 |
| Racing Post | 7,506 | 6,686 | -820 |
| Sunday Market | 514,173 | 519,807 | 5634 |
| 0 | |||
| Total Market | 840,905 | 836,844 | -4061 |
