Ireland Facebook Statistics

Some very interesting Facebook statistics are available at Social Bakers. So we put a few of these together here, just to give you an idea of what’s happening on Facebook as we write. Firstly we will look at Facebook penetration worldwide. There’s really two ways to look at this; absolute numbers or penetration as a % of the population. In numbers, the United States is, naturally, way ahead of the rest of the field with over 150 million Facebook users or the equivalent to half of its population. Ireland’s figure is always going to be low in comparison and we

Sunday World avoids the Super Injunction

The Sunday World got a bit of a scoop yesterday and named two actors who were allegedly having an affair, both of whom were married. Whilst the media in the UK were gagged reporting this dalliance because of a “super injunction”, it did not apply to the Sunday World as the injunction was in the UK only. And, as were are Citizens and not Subjects, the actors referred to in the story were Pauline McLynn and her co-star David Threlfall. There is perhaps a bit of a grey area here. The Sunday World did not publish that story online and

Its all really 360!

In an article in the Sunday Business Post on 22nd May there was a fairly belated rant about The Suns use of ‘technology’. The article maintained that the papers ‘new’ app for the ipad and iphone, which allows users to see their page three models in a 360 view was, well, disgusting (I paraphrase about seven paragraphs there).The article took issue with the app, the whole issue of page three, topless models in general, models and photo ops, the over use of models for ‘no justifiable editorial reason’ etc etc. I’m not going to open the debate of page three

Scottish Herald outs Imogen Thomas Super Injunction

All things considered the footballer in question was quick (and wealthy) enough to wrap up a person and a paper, The Sun, in a super injunction in England, but wasn’t cleaver enough to extend that to their near neighbours, Scotland. I have a look at some articles and was unable to see if the injunction stretched to Wales, which would have been interesting. So the Sunday Herald in Scotland decided to “publish and be dammed”. It’s a great coup for them and perfectly legal. The tactic is a bit like a monkey trap and something that our own Oscar

Coupons and Loyalty Schemes

I read with interest that yet more of the print industry is moving into to coupon/loyalty/butter-voucher arena. There has been huge interest in the web side of this business and recently highlighted when Groupon turned down a €6bln takeover bid from Google. Google, spurned, but not completely defeated, has now decided that it will go it alone based on its current advertising technology. Outside the ‘web discount’ systems Associated Newspapers are launching a loyalty discount scheme for the Mail On Sunday. It’s based on readers purchasing loyalty. In the UK if readers subscribe to the Saturday Mail and Sunday Mail

€1 Irish Independent

For the last two Mondays, the Irish Independent has dropped its price from the normal €1.90 to €1, practically half price. It’s a fairly drastic move and one that it would have been loath to do in the past leaving to price weapon to the Tabloids. Financial Times €2.30 Irish Times €1.90 The Examiner €1.90 Daily Star €1.40 Daily Record €1.30 The Daily Telegraph €1.20 Daily Mail €1.00 Daily Mirror €1.00 The Guardian €1.00 The Independent €1.00 The Sun €1.00 Irish Independent €1.00 The Times €0.95 Daily Express €0.75 i €0.30 You can see for the table above that there

Irish Newspaper Circulations April 2011

This April was littered with Bank holidays and then a Bank holiday in May (not covered). But it normally leads to disruption, which in turn leads to lower newspaper purchasing. But his year seems to have bucked that trend as the market is up just shy of two thousand copies. Granted, it’s the promotion happy Sunday market that made most of the gains. The month on month for the tabloids can nearly all be explained by a bumper (pun intended) Cheltenham in March, so they are simply returning to the status quo. There is no weekly breakdown of the figures

Search Engine Simulators

In order to see exactly how your pages are seen by search engines you can use an online ‘search engine simulator’. There are plenty of them about but there may be some variations in the results. Using this facility will show you what words and phrases are going to be indexed in that page. It’s an excellent way to look at your pages. Its takes away the distraction of graphics or flash and strips the site down to its most basic. And that’s the way the site will be seen by and indexed by search spiders. A word of caution,

Panda Problems?

Here’s a interesting take on the recent Google Panda update – specifically on Google.com. Below is the before and after of an Irish website whichwas competing for a fairly competitive key phrase. Before the update we had tracked it in and around 10th# and it had been relatively stable over that months up to that give or take a position or two. The landing page for that keyphrase on that particular site was, well, a bit light and really didn’t live up to the promise. After the “update” they currently reside in 75th#. That has to hurt.

Irish Newspaper Circulation March 2011

Get the latest circulation data here No pretty formatting today as were are stranded with a laptop running the equivalent to Windows 3.1! But we’ll address that later. In the interest of speed and haste we have basic formatting but plenty of data. First things first. Congratulations to the Daily Star for putting on a few copies! That’s not a facetious remark. If you plan for an event like Cheltenham and it pays off – then you should be thrown a few bouquets. The other two tabloids in the morning managed to at least keep pace with the previous

Irish Newspaper Circulation April 2010

A marginal decrease in the mornings this month. Taking into account the ‘disruption’ in the buying cycle for Easter and School holidays – its not a bad result. However the year on year picture is very bleak. The tabloids account for 24,000 of the 29,000 drop in the market year on year. Just how much more blood letting can that tabloids take is anyone’s guess. The Sunday market is beginning to get a little interesting. In last months figures, it looked as if the much publicised defection of Paul Williams to the News of the World didn’t materialise into sales

Irish Newspaper Circulations February 2011

February saw the introduction of “i”, the free stalemate of the London Independent. Now, should it be named “i-spy”. Having made the decision to print an edition in the north and ship it across the border every night you would think that it would be a little easier to find. Copies are like hens teeth! If you’re looking for ‘Irish News’ it’s not going to be between the covers there. But, if you wanted to perhaps supplement your daily read, you couldn’t fault it. Looking at the month on month firstly. Taking into consideration that the comparative is January –

JNRS 2010

The latest figures for the readership for many of the Irish Newspapers were released today ‘000 % ‘000 % 2010 2010 2009 2009 +/- +/- Morning Titles Irish Independent 539 15.3% 581 16.5% -42 -1.2% The Irish Times 339 9.6% 369 10.5% -30 -0.9% Irish Examiner 175 5.0% 208 5.9% -33 -0.9% Irish Daily Star 385 11.0% 420 11.9% -35 -0.9% Irish Daily Mirror 192 5.5% 211 6.0% -19 -0.5% Irish Sun 277 7.9% 295 8.3% -18 -0.4% Irish Daily Mail 148 4.2% 142 4.0% 6 0.2% Any Daily 1,700 48.4% 1990 56.4% -290 -8.0% Any Morning 1,794 51.0% 1873

Irish Regional Newspaper Circulations July-December 2010

In the regional department only four paid titles managed to stay the right side of last years figure. In the main the local papers in and around the Leinster region seem to have faired out the worst (Callow People –22%, Leinster Leader –19% Fingal Independent – 15% etc). Each of the regional’s will have their own unique story, unique to their particular area. Naturally there will be a element of the macro economics in that yarn, but there will also be a huge element of the micro economics in there as well. Local factory closure, by-passes etc – elements unique

Irish Morning Newspaper Circulations July-December 2010

Well, finally. The fast paced world of print has finally decided to publish figures. We can now reveal that the sale of the Irish Times in July 2010 was 98,847 copies a day. So, if you ran a campaign with that publication or any of the other laggards (in terms of publishing meaningful audited figures) you will now be able to see why its was a success or failure – eight months later. Publication July Dec 2010 July Dec 2009 Diff ’09/10 Diff % Irish Independent 138,510 149,906 -11,396 -8% Irish Times 102,543 106,926 -4,383 -4% Examiner 46,011 49,096 -3,085

Irish Sunday Newspaper CirculationsJuly-December 2010

The Sunday market is where the recent focus has been with the closure of one paper and another in receivership. The Sunday Tribune (ST) didn’t file an ABC for the last half of 2010. There’s a cost involved there and perhaps the receiver felt that until another buyer was found (or not) the money would be better spent elsewhere. Anyway – the king is dead, long live the king and its an intriguing tale in the next tow paragraphs peppered with boxing analogies! Sunday World (SW) mugged the Sunday Independent (SI)way back in 2007 and rightfully claimed the title “King

Irish Newspaper Circulations January 2011

The first month of the year and we see a little mistake on a other than unblemished tome. The people at the Mail, who “passed off” as another paper last weekend have no ABC certificate this month. The ABC’s extremely efficient PR agency in Blighty said: The Daily Mail and Mail on Sunday circulation data for January 2011 has not been submitted in time for inclusion in this report. Once the data has been received the report will be updated and re-issued. Perhaps that’s why also last week they had a particularly gushing piece on page 2 of the pass-off

Irish Newspaper Circulation December 2010

December never brings any real cheer to the Newspaper Business – its a month where minds are on festivities and certainly not on print. This December will also be fondly remembered for the blanket of snow, which probably didn’t help figures in some quarters. The Mail on Sunday is the only paper here to be up on the year and, bar the Independent on Sunday, no paper is up month on month. The tabloids seem to suffer the most, both on a month on month basis down nearly 17,000 and year on year down close to 19,000. The Sun took

Irish Times Digital and other yarns

There was a initial raised eyebrow on seeing the ABC cert for the Irish Times website. Raised in a positive way it has to be said. In November 2010 they had 3.9m unique browsers that month and over 36m page impressions. So mental congratulations went their direction. However, the brakes were soon applied on that sentiment when I read, what can only be described as a ‘gushing’ and, if were were splitting hairs (as they were in the story), a disingenuous article in their Business Section the same day. In an effort to be ‘comparative’ the article made reference to

Irish Newspaper Circulations November 2010

As the year draws to a close, it brings no good news. And with the snow and appalling driving conditions December will not ‘save the hay’ – expect there to be a few bad news stories when the December figures are out. Month on Month the overall market is up marginally spurred on by the Sunday market, which in turn was spurred on by the Mail on Sunday. The Daily Mail was the only number of note putting on nearly 1,500 copies. Outside that the status quo was maintained. On the back of some fairly sharp criticisms contained in the

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