For the last two Mondays, the Irish Independent has dropped its price from the normal €1.90 to €1, practically half price. It’s a fairly drastic move and one that it would have been loath to do in the past leaving to price weapon to the Tabloids.
|
Financial Times |
€2.30 |
|
Irish Times |
€1.90 |
|
The Examiner |
€1.90 |
|
Daily Star |
€1.40 |
|
Daily Record |
€1.30 |
|
The Daily Telegraph |
€1.20 |
|
Daily Mail |
€1.00 |
|
Daily Mirror |
€1.00 |
|
The Guardian |
€1.00 |
|
The Independent |
€1.00 |
|
The Sun |
€1.00 |
|
Irish Independent |
€1.00 |
|
The Times |
€0.95 |
|
Daily Express |
€0.75 |
|
i |
€0.30 |
You can see for the table above that there are only three papers less expensive than them on a Monday.
At the time of writhing, they had dropped their price for a second Monday to €1 One would have to wonder how many Mondays will they keep this up as the day should be a decent enough day for sales with all the sports coverage from the weekend.
I also know that they maintained the retailers margin, based on the €1.90 price so the coffers will be pretty bare on Tuesday morning!
