Without trying to detract from some of the increases – one has to keep in mind that April was a fairly appalling month for newspapers with Easter and Bank Holidays etc. Mornings first: The Sun came back out and increased by over 3,000 copies, actually all the tabloids saw an increase on the previous month. The rest of the papers only saw marginal increases month on month. Year on year The Mirror is still hanging
This April was littered with Bank holidays and then a Bank holiday in May (not covered). But it normally leads to disruption, which in turn leads to lower newspaper purchasing. But his year seems to have bucked that trend as the market is up just shy of two thousand copies. Granted, it’s the promotion happy Sunday market that made most of the gains. The month on month for the tabloids can nearly all be explained
Get the latest circulation data here No pretty formatting today as were are stranded with a laptop running the equivalent to Windows 3.1! But we’ll address that later. In the interest of speed and haste we have basic formatting but plenty of data. First things first. Congratulations to the Daily Star for putting on a few copies! That’s not a facetious remark. If you plan for an event like Cheltenham and it pays off
A marginal decrease in the mornings this month. Taking into account the ‘disruption’ in the buying cycle for Easter and School holidays – its not a bad result. However the year on year picture is very bleak. The tabloids account for 24,000 of the 29,000 drop in the market year on year. Just how much more blood letting can that tabloids take is anyone’s guess. The Sunday market is beginning to get a little interesting.
February saw the introduction of “i”, the free stalemate of the London Independent. Now, should it be named “i-spy”. Having made the decision to print an edition in the north and ship it across the border every night you would think that it would be a little easier to find. Copies are like hens teeth! If you’re looking for ‘Irish News’ it’s not going to be between the covers there. But, if you wanted to
The Sunday market is where the recent focus has been with the closure of one paper and another in receivership. The Sunday Tribune (ST) didn’t file an ABC for the last half of 2010. There’s a cost involved there and perhaps the receiver felt that until another buyer was found (or not) the money would be better spent elsewhere. Anyway – the king is dead, long live the king and its an intriguing tale in
The first month of the year and we see a little mistake on a other than unblemished tome. The people at the Mail, who “passed off” as another paper last weekend have no ABC certificate this month. The ABC’s extremely efficient PR agency in Blighty said: The Daily Mail and Mail on Sunday circulation data for January 2011 has not been submitted in time for inclusion in this report. Once the data has been received
December never brings any real cheer to the Newspaper Business – its a month where minds are on festivities and certainly not on print. This December will also be fondly remembered for the blanket of snow, which probably didn’t help figures in some quarters. The Mail on Sunday is the only paper here to be up on the year and, bar the Independent on Sunday, no paper is up month on month. The tabloids seem
As the year draws to a close, it brings no good news. And with the snow and appalling driving conditions December will not ‘save the hay’ – expect there to be a few bad news stories when the December figures are out. Month on Month the overall market is up marginally spurred on by the Sunday market, which in turn was spurred on by the Mail on Sunday. The Daily Mail was the only number
The mornings took a right hammering in October loosing 11k month on month mainly spurred on by the red tops. The Sun lost 5% of it’s circulation in a month, The Daily star not far behind it at 3.6%. Nobody seems to have picked up any of these falling sales. The Irish Daily Mail didn’t escape the carnage dropping 3.2%. All pretty bad news for the morning market. The Sundays also threw up a few
September, brings a form of normality, if you’re a Circulation Manager anyway. That particular creature likes school, school runs and no summer holidays. Circulation people look with distain at tomes analysing the Chaos Theory. They just want calm and trends and straight line regression analysis. Month on month September does answer some of their prayers. The month on month lift in the Morning market was mainly carried by the Daily Mail. They were also the
The Irish Daily Star took a bit of a bath last month, a period that should have brought some cheer to Terenure with the premier league and the tail end of the GAA. They dropped over 3,000 copies month on month. The Sunday Title, on the other hand, added 4,000 copies to address the balance in the daily market. The Daily Mirror had another good month and if one looks at their performance over the
The only reason I used the phrase ‘regional newspapers’ in the title was because that’s how the phrase will be. They should be called (rebranded) the less parochial “weekly” or “local newspapers”, but I digress. Because of the chopping an changing in this market, it’s difficult to get an exact handle on it. The only way is to compare “like with like” on the different years. So, like with like (ie the papers that were
To begin on a positive note* not in the last 18 months have we seen such an increase in the morning market – up a hefty 7,700 copies. Albeit mainly on the back of the Daily Star – but still! The Sun picked up a bit as well and both tabloids could attribute the return of decent sporting events a welcome boost to their sales. Still, reflecting on the previous year, the three (four) tabloids
June Figures: normally a strange time for the media with schools drawing to a close, the leaving cert commencing and the annual holiday migration. The “hand of god” having dealt us a blow earlier in the year means that the World Cup would not drag up the circulations of any of the papers. Big fallers month on month were the Daily Star, Sunday Star, News of the World and the Sunday Times. It’s likely that
Perhaps, for certain publications, we may have been a tad hasty in the comments for April’s figures. Or indeed it may just show the fickle nature of the newspaper buying public. The morning market was up marginally mainly due to the tabloids. The end of the Premiership, start of the GAA and the playoffs for the Heineken Cup all contributing to the copy sales. But they are no where near their levels from 2009 with
To begin on a positive note* not in the last 18 months have we seen such an increase in the morning market – up a hefty 7,700 copies. Albeit mainly on the back of the Daily Star – but still! The Sun picked up a bit as well and both tabloids could attribute the return of decent sporting events a welcome boost to their sales. Still, reflecting on the previous year, the three (four) tabloids
It’s particularly refreshing to see a media group being collectively proactive but alas, not on this Island. All media are going through a torrid time, but some more torrid than others. A case in point would be the ‘Regional’ newspapers who have never really been flavour of the month with agencies and press buyers alike anyway and even less favoured in recessionary times. Visions of a somewhat parochial and staid medium may be the cause
Comparing month on month is a bit of ‘smoke and mirrors’. January is such a dead month for newspaper sales, using it can be a poor comparison. Since we are in February – we have no choice. Taking that into account, there were some positives. The Sun bounced back with an extra 2,300 copies on the previous month and seemingly not at the expense of any of the other tabloids. Other than that, the status
Every month, circulation falls by another small amount, but it’s only when you make a direct comparison to the previous year that one really sees the levels of decline. The market as a whole down 74,000 year on year. Sundays down 45,000 and the morning back 37,000. In the mornings the Irish Daily Mail had a bad month down nearly 4,000 copies. It’s Sunday title also experienced a month on Month drop of 4,600. the
