Most of the morning tabloids had a bit of a mini-rally with The Sun and The Mirror gaining month on month.  However the Daily Star didn’t figure in the ‘surge’ dropping 150 copies and its first place spot among the redtops as well. The Daily Mail reports a drop of over 6,000 on the month (-13%) which is a fairly sizeable decrease in a calendar month but much of that could be down to a reduction in their Multiple Copy Sales figure which dropped by over 3,000 month on month. The rest of the mornings are minimal in terms of

Nothing spectacular happened in May – the end of the premier league and the beginning of the Football and Hurling championship (and therefore order being resorted to the world!). The ABC’s were equally less than spectacular and continued along the same lines as normal. The Daily Mirror stepped into dangerous territory, dropping below the 50k mark. It had dipped there before in December, but that’s allowed given the season etc.The Daily Star managed to keep ahead of The Sun by a slim 82 copies, dropping 900 copies in the month and the latter picking up 300. The Sunday tabloids as

April was a very busy month with a few big sporting events and Easter and all that it brings. Easter is not the kindest for newspapers with the daily papers opting to exclude the 18th and 21st (Good Friday and Easter Monday) from their month’s total and the Sundays opting to exclude the 20th. The tabloids would have been helped with Aintree and, to a lesser extent, the National League Final. The Daily Star added 1,700 and the Mirror 400 odd, The Sun on the other hand dropped 131 copies – all on the previous month. In fact the tabloids

March brings a bit of good news for the tabloids in the form of Cheltenham, which always manages to lift sales for them. However going on the past, this boost will be short-lived and April will bring a dose of reality to a beleaguered market. The big winner this month was the Daily Star gaining close to 2,000 copies and it looks like it was at the expense of the Daily Mirror, who had a fairly disastrous Cheltenham month falling nearly 1,000 on February. The Daily Mail is obviously not a “punters paper” and never really held itself out as

The lift the papers got in January is well gone now and some of the publications dripped significantly. The Mirror dropped 2,900 copies (-5% on the month) leaving it at just over 51,000. The Irish Daily Star now at 61,000 whilst The Sun is down to 60,000 – down 7% on the year, The Star down 9%. The Morning are down 18,000 year on year and 8,000 on the month.    In the Sundays, the News of the World went against the trend and added over 1,000 month on month. The decision to continue trying to flog the People in

January, thankfully, showed a change in the outlooks of the tabloids, most notably the Daily Mirror bouncing back some 7,000 copies on its December figure and the Sun followed suit gaining nearly 3,000. Still the year on year figure is bleak down between 5% and 9% – the latter percent being the Irish Daily Star. All the papers got a lift for the New Year bar the Observer – which it should be noted is one of the most expensive papers in the Irish Market weighing in at €3.00 – the same as the FT.  The Sunday Mirror is down

December is always a bad month for sales and this year is no different. The tabloids took a beating last month dropping 10,000 over the month. The big faller was The Mirror leaving 5,600 behind on November. The Sun fell into the 50’s pit for the first time and The Daily Star hung on by a very narrow 400 copies. With the inclement weather we had last month, I can’t expect that these figures will rebound as much as they have historically in January. In the Sunday market the Sun lost over 3000 on the month with the rest of