March brings a bit of good news for the tabloids in the form of Cheltenham, which always manages to lift sales for them. However going on the past, this boost will be short-lived and April will bring a dose of reality to a beleaguered market.
The big winner this month was the Daily Star gaining close to 2,000 copies and it looks like it was at the expense of the Daily Mirror, who had a fairly disastrous Cheltenham month falling nearly 1,000 on February. The Daily Mail is obviously not a “punters paper” and never really held itself out as such: it dropped 2,500 on the month.
Nothing eventful happened in the Sunday market bar a decent increase for the Sunday Times gaining 2,300. Outside that, the market is up 1,300 but down 47,000 on the year.
| Title | Mar-14 | Mar-13 | Feb-14 | Y/Y | M/M | % Ch Y/Y |
| Daily Mirror | 50,113 | 56,033 | 51,093 | -5,920 | -980 | -11% |
| Daily Record | 401 | 470 | 415 | -69 | -14 | -15% |
| Irish Daily Star | 63,087 | 68,518 | 61,121 | -5,431 | 1,966 | -8% |
| The Sun | 61,005 | 66,944 | 60,199 | -5,939 | 806 | -9% |
| (Tabloids Total) | 174,606 | 191,965 | 172,828 | -17,359 | 1,778 | -9% |
| Daily Express | 2,740 | 2,739 | 2,738 | 1 | 2 | 0% |
| Irish Daily Mail | 47,472 | 53,198 | 50,009 | -5,726 | -2,537 | -11% |
| The Daily Telegraph | 2,656 | 2,832 | 2,636 | -176 | 20 | -6% |
| Financial Times | 2,480 | 2,772 | 2,511 | -292 | -31 | -11% |
| The Guardian | 2,744 | 3,030 | 2,773 | -286 | -29 | -9% |
| i | 766 | |||||
| The Independent | ||||||
| The Times | 2,137 | 2,058 | 2,092 | 79 | 45 | 4% |
| Morning Market | 234,835 | 259,360 | 235,587 | -23,759 | -752 | -9% |
| Daily Star – Sunday | 19,468 | 22,326 | 20,210 | -2,858 | -742 | -13% |
| The Sun/NotW | 56,101 | 57,745 | 55,675 | -1,644 | 426 | -3% |
| Sunday Mail | 899 | 1,030 | 875 | -131 | 24 | -13% |
| Sunday Mirror | 35,867 | 38,576 | 35,353 | -2,709 | 514 | -7% |
| The People | 13,699 | 15,832 | 14,403 | -2,133 | -704 | -13% |
| Sunday Express | 3,494 | 3,325 | 3,617 | 169 | -123 | 5% |
| Sunday Post | 525 | 620 | 549 | -95 | -24 | -15% |
| The Mail on Sunday | 100,461 | 108,683 | 100,086 | -8,222 | 375 | -8% |
| Independent on Sunday | 0 | 0 | ||||
| The Observer | 5,459 | 5,802 | 5,478 | -343 | -19 | -6% |
| The Sunday Telegraph | 2,567 | 2,765 | 2,570 | -198 | -3 | -7% |
| The Sunday Times | 96,732 | 101,915 | 94,372 | -5,183 | 2,360 | -5% |
| Sunday Market | 335,272 | 358,619 | 333,188 | -23,347 | 2,084 | -7% |
| Racing Post | ||||||
| Total Market | 570,107 | 617,979 | 568,775 | -47,106 | 1,332 | -8% |
