Nothing spectacular happened in May – the end of the premier league and the beginning of the Football and Hurling championship (and therefore order being resorted to the world!).
The ABC’s were equally less than spectacular and continued along the same lines as normal. The Daily Mirror stepped into dangerous territory, dropping below the 50k mark. It had dipped there before in December, but that’s allowed given the season etc.The Daily Star managed to keep ahead of The Sun by a slim 82 copies, dropping 900 copies in the month and the latter picking up 300.
The Sunday tabloids as a group were up 3%, The Sun on Sunday adding nearly 2,000 and the Mirror picking up 1,600. The Sunday Times managed to add 1,000 odd and hauled itself over the 90k mark again.
Overall the mornings are static year on year and the Sundays are down 9%.
Title | May-14 | May-13 | Apr-14 | Y/Y | M/M | % Ch Y/Y |
Daily Mirror | 49,465 | 52,631 | 50,548 | -1,083 | -1,083 | -2.1% |
Daily Record | 418 | 476 | 438 | -20 | -20 | -4.2% |
Irish Daily Star | 61,231 | 65,568 | 62,080 | -849 | -849 | -1.3% |
The Sun | 61,149 | 64,143 | 60,874 | 275 | 275 | 0.4% |
Daily Express | 2,764 | 2,870 | 2,840 | -76 | -76 | -2.6% |
Irish Daily Mail | 50,231 | 51,739 | 50,023 | 208 | 208 | 0.4% |
The Daily Telegraph | 2,708 | 2,883 | 2,768 | -60 | -60 | -6.1% |
Financial Times | 2,457 | 2,705 | 2,475 | -18 | -18 | -9.2% |
The Guardian | 2,752 | 3,079 | 2,826 | -74 | -74 | -10.6% |
i | 831 | |||||
The Independent | ||||||
The Times | 2,257 | 2,144 | 2,250 | 7 | 7 | 0.3% |
Morning Market | 235,432 | 249,069 | 237,122 | -1,690 | -1,690 | -0.7% |
Daily Star – Sunday | 19,709 | 22,117 | 19,060 | 649 | 649 | 2.9% |
The Sun/NotW | 56,379 | 56,054 | 54,541 | 1,838 | 1,838 | 3.3% |
Sunday Mail | 856 | 1,008 | 885 | -29 | -29 | -2.9% |
Sunday Mirror | 35,394 | 38,006 | 33,774 | 1,620 | 1,620 | 4.3% |
The People | 12,918 | 15,958 | 13,346 | -428 | -428 | -2.7% |
125,256 | 133,143 | 121,606 | 3,650 | 3,650 | 2.7% | |
Sunday Express | 3,332 | 3,711 | 3,562 | -230 | -230 | -6.2% |
Sunday Post | 531 | 599 | 559 | -28 | -28 | -4.7% |
The Mail on Sunday | 100,052 | 103,909 | 100,157 | -105 | -105 | -0.1% |
Independent on Sunday | ||||||
The Observer | 5,307 | 5,972 | 5,092 | 215 | 215 | 3.6% |
The Sunday Telegraph | 2,489 | 2,755 | 2,370 | 119 | 119 | 4.3% |
The Sunday Times | 90,146 | 94,510 | 89,173 | 973 | 973 | 1.0% |
Sunday Market | 333,535 | 344,599 | 322,519 | 11,016 | 11,016 | 3.2% |
Racing Post | ||||||
Total Market | 506,272 | 593,668 | 559,641 | -53,369 | -53,369 | -9.0% |