The Sun’s numbers behind the paywall

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Very interesting numbers from News UK last week – publishers of the Sunday Times and The Sun etc. After a few months behind a paywall it has revealed that the Sun has currently 117,000 subscribers to its digital offering Sun+.

Their last audited figure before they went behind the wall was 1.8m for July 2013 which equates to a 6.5% conversion to digital. It wouldn’t be the strongest figure in the world but there is an upside in that the 117,000 as it will add £12m to the turnover of the paper.

In the same press release it revealed that The Times/Sunday Times offering had 157,000 subscribing to their digital package which could potentially add up to £16m in subscriptions.

Finally, Sunday Times also released an eABC cert for the numbers subscribing to their ‘Tablet Edition’ of the paper – 85,000 people – of which 77,000 of them view it through a iPad. Likewise The Times also produced cert which shows that it has 67,000 subscribers daily looking at it through their tablet edition – 61,000 through an iPad.

In the case of the Digital Tablet Sunday edition it’s about a 10% ratio to the print edition. The daily figure comes in at roughly 20% ratio to the print edition.


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