January, thankfully, showed a change in the outlooks of the tabloids, most notably the Daily Mirror bouncing back some 7,000 copies on its December figure and the Sun followed suit gaining nearly 3,000. Still the year on year figure is bleak down between 5% and 9% – the latter percent being the Irish Daily Star.
All the papers got a lift for the New Year bar the Observer – which it should be noted is one of the most expensive papers in the Irish Market weighing in at €3.00 – the same as the FT.
The Sunday Mirror is down 11% on the year, The People -12% and Sunday Times -7%. The Sunday Market is down 7% on the year and the morning market down 6%.
| Title | Jan-14 | Jan-13 | Dec-13 | Y/Y | M/M | % Ch Y/Y |
| Daily Mirror | 54,010 | 56,842 | 47,376 | -2,832 | 6,634 | -5% |
| Daily Record | 416 | 459 | 420 | -43 | -4 | -9% |
| Irish Daily Star | 62,270 | 68,213 | 60,327 | -5,943 | 1,943 | -9% |
| The Sun | 62,477 | 66,823 | 59,606 | -4,346 | 2,871 | -7% |
| 179,173 | 192,337 | 167,729 | -13,164 | 11,444 | -7% | |
| Daily Express | 2,813 | 2,706 | 2,736 | 107 | 77 | 4% |
| Irish Daily Mail | 51,304 | 51,272 | 50,901 | 32 | 403 | 0% |
| The Daily Telegraph | 2,870 | 2,907 | 2,783 | -37 | 87 | -1% |
| Financial Times | 2,559 | 2,810 | 2,529 | -251 | 30 | -9% |
| The Guardian | 3,018 | 3,213 | 3,017 | -195 | 1 | -6% |
| i | 756 | |||||
| The Independent | ||||||
| The Times | 2,081 | 2,070 | 2,097 | 11 | -16 | 1% |
| Morning Market | 243,818 | 258,071 | 231,792 | -14,253 | 12,026 | -6% |
| Daily Star – Sunday | 21,483 | 22,351 | 20,207 | -868 | 1,276 | -4% |
| The Sun/NotW | 54,740 | 58,749 | 53,163 | -4,009 | 1,577 | -7% |
| Sunday Mail | 889 | 979 | 903 | -90 | -14 | -9% |
| Sunday Mirror | 37,301 | 41,910 | 35,082 | -4,609 | 2,219 | -11% |
| The People | 14,899 | 16,980 | 14,044 | -2,081 | 855 | -12% |
| Sunday Express | 3,375 | 2,550 | 3,268 | 825 | 107 | 32% |
| Sunday Post | 554 | 621 | 549 | -67 | 5 | -11% |
| The Mail on Sunday | 100,030 | 105,827 | 100,128 | -5,797 | -98 | -5% |
| Independent on Sunday | – | |||||
| The Observer | 5,341 | 5,881 | 5,574 | -540 | -233 | -9% |
| The Sunday Telegraph | 2,589 | 2,697 | 2,444 | -108 | 145 | -4% |
| The Sunday Times | 93,993 | 101,600 | 92,233 | -7,607 | 1,760 | -7% |
| Sunday Market | 335,194 | 360,145 | 327,595 | -24,951 | 7,599 | -7% |
| Racing Post | ||||||
| Total Market | 579,012 | 618,216 | 559,387 | -39,204 | 19,625 | -6% |
