With Google testing its current beta search engine “Caffeine” its worth having a look at one incredibly competitive market – Car Insurance. It’s interesting to see how the different companies square up to each other now – and how, under the proposed changes of Caffeine, will the rank thereafter. It should be noted that this search engine is very much in development and that the results should, like the engine, the treated as beta. There are no guarantees that after the new formula has been adopted the results here will be the same. As people comment on the results Google

As a small update on the new sandbox – I have been running this in the background this morning to give a better picture of what Google suggests will be the search rank of ‘Dublin hotels’ if the sandbox formula was inherited. The list shows that at the top the changes are, in the main, minor – but only in comparison to some of the violent swings seen in the outer reaches. The real points are that some sites have disappeared completely from the top fifty and others have shot to fame. Take The Hilton website, it doesn’t currently exist

Google have, seemingly, been working feverously in the background for the last few months on a ‘few modifications’ to its search engine which they have made available. These search results modifications are currently in a beta and can be viewed here. The explination as to the changes can be viewed here. They have made alterations to the way in which some sites will rank in their “new modified search engine results”. And they quote that: The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results Won’t notice

If you’ve been away, and I mean somewhere completely devoid of communications, then you missed the ‘crises’ in the car industry. New car sales have hit rock bottom and its been the worst year in recent times. In January alone new car sales were about 35% of the previous year’s level of sales. So, if the new car business wasn’t moving, there was (or is a growing) demand for second hand cars and seemingly an even bigger demand for cars within certain emissions categories which have the effect of reducing your overall running costs as well as the car tax.

At one point yesterday, about lunchtime, I got a massive attack of boredom… So I decided to see what the policy of Tender Me was either conservative or “publish and be dammed” It’s the latter, well it was momentarily. The ad removed not too long after posting.

The words “Starbucks” and “coupons” would have to be predicated with the adage “once bitten..”. The reasons for this are legend and well documented. However it’s good to see that they seemed to have learned their lesson and, in a recent promotion, they teamed up with Facebook to offer their customers a chance to sample one of a range of new ice-creams. Facebook users simply (a little over exaggeration) used a widget to claim one pint of ice cream. The widget allowed them to download a coupon delivered through Coupons.com. This coupon is then redeemed at the counter of your

I have a real issue with Twitter in the respect that it’s hyped as ‘the next big thing’. This ‘other’ next big thing is without a sustainable (or any) business model, cash or purpose, bar celebrity voyeurism. This week has shown the application to be multi faceted. On one hand the world was kept abreast of activities in Iraq through the site. On the other, we had femme fatales spewing more bile about each other via the site too: Whilst its ability to inform the world in real time has to be applauded, I feel that it is increasingly becoming

Here are some basic steps in trying to optimise your blog posts to be crawled and indexed by search engines and also how to ‘sell’ your posts when they are seen in search results. When you write a post, the two main ostensible factors are the post’s title (or headline) and the body copy of the post. Left to their own devices, these two elements would automatically deliver information about your post/blog to the search engines. This raw information may not be the information would prefer to be the public face of your blog so you are afforded plenty of

In 2006 there was an unfortunate incident in AOL when they spilled the results of 20m search queries on to the Net – by mistake naturally. Its showed the search queries of AOL clients during March 2006. The searches are an insight into the minds, individually and collectively, of searchers. The data is still available online and you can query the 20m terms at www.aolstalker.com. Key in a search term and you will be given the id numbers of the people who broad searched that term. Click on their ID and you will be given his/her full search history that