Finally, the beleaguered evening market, down another 10,000 copies or 9% year on year. How long these losses are sustainable is beyond me. The Herald is now under serious downward pressure and certainly not helped by the proposed merger of the Healed AM and Metro into the “Hetro”. It will be interesting as IN&M own all of the Herald and will own 1/3 of the new company/freesheet – decisions , decisions.
| 2008 | 2009 | Diff | Diff | ||
| Jan/June | Jan/June | ‘000 | % | ||
| Evening Herald | 79,447 | 71,187 | -8,260 | -10% | |
| Echo | 25,829 | 24,192 | -1,637 | -6% | |
| Total Evening | 105,276 | 95,379 | -9,897 | -9% |
The Herald moving ever closer to the swinging sixties (swinging axe!) the Echo is in the roaring twenties. The evening market is a thesis in its own right and would make a great one at that. Consider these pearls for example. The total market is now the same as the circulation of the Evening Herald, alone, in 2002. The market has been in decline formore than two decades and is plummeting towards … extinction? The chart is worth broadening to showing the slope since 1990 and the demise of the Evening Press is unmistakable on the chart. 
