Newspaper Circulations July 2009

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No good news, at all. One ray of light is that, bar six, of the 24 papers that kindly enough issues monthly certificates for their circulation figures have increased their month on month figures. The morning papers are up a modest 4,000 copies the Sundays up 17,000. The decreases in the Sunday market was very much driven by a fairly spectacular fall of 16,000 copies for Mail on Sunday. The market is down 6,000 copies on month on month and 46,000 since January and nearly half of that is down to the bad fortunes of the Mail and Mail on Sunday. Next week the Island of Ireland report will be issued. This will give the six monthly average of the other papers in the market that done report monthly. I suspect there will be a few splatters of blood on the wall after digesting those figures. However real story will be behind the overall figures when the bulk sales are stripped out and we see the actual number of people that are prepared to put their hands in their pockets for a newspaper.

Title Jun Jul Diff Since Jan
Daily Mirror 63,639 64,997 1,358 -456
Daily Record 2,229 2,332 103 -544
Daily Star 93,502 93,100 -402 -4,973
The Sun 95,153 96,448 1,295 -1,143
Daily Express 3,460 3,706 246 537
Daily Mail 48,144 48,714 570 -8,284
The Daily Telegraph 3,276 3,273 -3 32
Financial Times 3,708 3,684 -24 -819
The Guardian 4,222 4,371 149 -488
The Independent 1,572 1,487 -85 -785
The Times 2,934 3,023 89 -37
Daily Star – Sunday 50,903 51,863 960 -4,543
News of the World 136,400 136,916 516 3,890
Sunday Mail 6,718 6,698 -20 -2,200
Sunday Mirror 39,630 41,724 2,094 2,530
The People 22,874 23,527 653 -1,907
Sunday Express 4,700 5,134 434 554
Sunday Post 861 942 81 62
The Mail on Sunday 117,418 101,031 -16,387 -21,662
Independent on Sunday 1,572 1,963 391 105
The Observer 9,417 9,762 345 -1,068
The Sunday Telegraph 2,726 2,773 47 -24
The Sunday Times 110,631 111,584 953 -5,734
Racing Post 7,850 8,252 402 862
Total 833,539 827,304 -6,235 -46,095