Irish Morning Newspaper Circulations July Dec 2011

The morning market declined by 6% to 552,000 copies every day. It’s better than the Sunday story, but the morning market still has the same participants as last year unlike the Sunday market. As a group, the tabloids are the real sufferers in the morning market accounting for over half of the drop in circulations. They have also dropped market share to 39%, their lowest share since 1998 – their highest being 45% circa 2005. By far the worst result in the morning comes from the Daily Star dropping nearly 10,000 copies to 81,000. Not far behind is its rival,

Evening Newspaper Circulations July Dec 2011

There really is very little to say in a two horse race. The Herald is down 5% to 62,000 and the Echo back 13% and into the teens at 18,600. It is the dying market of the newsprint industry. A glance at the chart below tell of the fortunes of the Evening newspaper Market where its been loosing about 6% each year for the past five years.

Irish Regional Circulations July Dec 2011

A much depleted field than in normal years, with only twenty-five papers opting to produce an audited figure. Last Thursday IN&M announced that although their regional titles had been audited, they would not be auditing their twelve regional papers from here on in. Seemingly the ABC audit figures “did not resonate with local advertisers”. What data instead they hope would “resonate with the advertisers” is a mystery. It’s worth looking back at the fortunes of some of the papers over that past five years. The Leinster Leader and the Munster Express are two paper that jump out halving their circulation

Circulations and Revenue

Yet another way to look at the figures is, interestingly, through generated revenue. It should be noted that these are revenues ‘at the till’ and not the revenues accruing to the publisher. Also they are, unfortunately, including bulks as its impossible to guess what figure to put on the bulk sales. But, given those partial constraints, it’s still an interesting look at the cash in the business. The Sunday world manages to increase its revenue on a flat circulation figure and the Daily Mail has a decent increase in revenue thanks to a circulation increase and a price rise. The

Sun On Sunday Launch

There would have been quite a few of the publishing groups caught on the hop by News internationals statement that it was to go to a seven day edition starting this Sunday. Many observers on Friday were pencilling in mid April for the launch after Rupert Murdoch suggested that Sunday title would launch ‘soon’. We now know the time frame attached to ‘soon’ in the world of Rupert Murdoch. So, one can assume that the Sunday Sun will have an Irish cousin and if so, which one of the current titles will have to give way? The figures would suggest

Magazines ABC 2010

A small bit on the Magazines that were in yesterdays ABC’s and there is little else to add! Title 2011 2010 +/- % All Ireland Kitchen Guide 4,297 5,186 -889 -17.1% Auto Trader – Republic of Ireland 9,171 17,401 -8,230 -47.3% Business Plus 10,453 10,022 431 4.3% Confetti 5,563 5,678 -115 -2.0% Easy Food 26,363 27,102 -739 -2.7% Easy Health and Living 9,193 10,264 -1,071 -10.4% Food & Wine 7,470 7,815 -345 -4.4% GCN (Gay Community News) 11,002 11,001 1 0.0% Hot Press 17,688 17,725 -37 -0.2% House and Home 14,552 15,385 -833 -5.4% Image 21,261 19,005 2,256 11.9% Image

IN&M pulls out of Regional ABC audit

You can look at a websites analytics and see who, at that moment in time, is looking at the site, where they came from, how many pages they’ve viewed and so on. You can use other software, such as Zopim for example, to communicate instantly with any of the people on line. That’s the type of data advantage that any ‘traditional’ medium is competing against. So why, when you have limited data in the first place, would you further curtail the potential information available to potential clients. This is what IN&M looks to have done on Thursday by opting to

JNRS 2011

Nine fallers and four managed a gain in the latest JNRS released today. The Irish Independent and the Mirror share the stage (probably for the first time), but both for very different reasons. The Mirrors accolade was that it grew 11% in readership year on year and on the other hand the Irish Independent lost 11% or 62,000 readers and drops below the half a million mark. Also in the morning market, The Irish Times suffered a fall of nearly 9% to 310,000 readers per day. The Star dropped 12,000 and The Sun nearly managed to hang on to last

European Internet usage December

Country Visitors (000) (%) Rank Ave Hours per Visitor Rank Ave Pages per Visitor Rank2 World-Wide 1,444,092 24.4 13 2,354 13 Europe 381,546 27.5 5 2,935 5 Russian Federation 53,345 38% 17 25.1 11 2,792 7 Germany 51,008 62% 8 25.2 10 2,885 6 France 43,009 66% 5 27.5 5 2,786 8 United Kingdom 37,504 60% 9 35.6 1 3,297 2 Italy 24,468 40% 16 17.7 19 1,900 19 Turkey 23,369 32% 18 33.7 2 3,974 1 Spain 21,600 47% 14 26.9 8 2,321 14 Poland 18,194 48% 13 27.8 4 3,156 4 Netherlands 11,997 72% 1 32.2

Another Superinjunction? MKII

I have every sympathy for the guy, who has, must, remain nameless. On the basis that there is an on-going legal wrangle and the fact that I was on the receiving end of some “correspondence” from his “advisors”, I’ll tread lightly. Not because of the correspondence (which, by the way, was replied to and legalled from this end), but more to respect the on-going case and, in a strange way, for the individual concerned. I am slightly bemused buy the articles that appeared in both the Times and Independent today regarding what can now only be described as ‘Taxigate’. Both articles kicked

Irish Newspaper Circulation January 2012

Before we’re all lulled into a false sense of hope, it should be pointed out that historically there is always an uplift in January sales in comparison to December. So, true to form, the market is up over 33,000 month on month. The only sales (due to this natural uplift) worth pointing out would be the Mail on Sunday which gained over 8,000 copies and the Sunday Times who managed to put on over 9,000 copies. The last time the Sunday Times had a sale of that magnitude was back in January 2010, so that’s a very encouraging start to

Augmented Reality and print

Another “innovation” that should/might/probably won’t be adapted by the print media, although they are in a prime position to do so. It’s all to do with what’s called Augmented Reality and aided by Image recognition. The principal is straightforward enough, although I’d suggest that the technology is not. It’s similar in function to QR codes, but probably suits the newspapers a little better. The company that seem to be grabbing all the headlines in this arena is Aurasma who recently linked up with the Daily Mirror to show how a paper, stuck at a point when it was printed, can

European Internet usage

Yet another interesting summary on the state of the Net for Comscore and the penetration of the internet across various different countries in Europe. It’s not really a precise science to look at the numbers in isolation, as the relative populations have to be taken into account. Looking just at visitors The Netherlands has the highest internet penetration of any of the countries under scrutiny at 72%. Ireland lies #12 with a 535 penetration. If we were to allow to merge this figure with another from Social Bakers it renders an interesting statistic. The latter suggest that there are 2.089m

Irish Newspaper Circulation December 2011

If only we were discussing the six monthly figures, all of them. But we’re not because some of the papers will not be filing their six monthly figures until 16th February 2012. So, on that date, you can finally find out what the Irish Independent, Irish Times etc sold in July of last year. Breakneck pace. For those who did provide the timely information required it’s grim reading. Month on month the big fallers in the Morning were the tabloids losing close to 6,000 copies collectively. The Sun now lies perilously to the 70,000 mark, which, if it tips over

Irish Newspaper Circulation November 2011

Our penultimate figure for 2011 and still no Ho Ho Ho! Looking at the month on month figures the Sun seems to have had a real dip loosing over 4,500 copies in a month. The sales have most likely disappeared into the ether and, if you’re a regular watcher, that’s a euphemism for gone, never to return. December (due to the festivities) normally sees the morning market drop by about 5% so it’s looking like a bad end to the year for News International. The Daily Star is not fighting a battle on two fronts. It’s bad enough being in

Irish Newspaper Circulation October 2011 ABC’s

The Mirror group of papers seem to be the fallers this month. The Daily is down almost 4,000 on the month – which was a fairly sizeable drop for the paper. On the other hand, The Sun gained nearly 1,500 copies month on month. If it were not for the tabloids, the morning market would be very tedious! The Sunday market is down 98,000 copies year on year, telling us that nearly all of the previous buyers of the NoW have deserted the Sundays – bar perhaps 20,000. The Sundays did not, relative to the mornings, have a bad month

Print Advertising Research

It’s a long time since I saw research like this (not that I’ve been actively searching). It’s all to do with how to improve the ROI on your print advertising by getting more eyeballs to your ads. In the world of digital that’s impressions and is very easily measured. The CTR is then used to calculate your RIO. All very simple if you have the technology to back this up – which web browsers are very adept at doing. However, the punter tanking a glance at a printed page – thats a minefield in terms of research. It’s almost impossible

Irish Newspaper Circulations September 2011

Its look as if the August slump was just that as the market bounced back again in September. The same occurred last year with sales dropping in August and resurrecting themselves again in September. The Mornings were down over 6,000 copies month on month and down 24,000 year on year. The Sun seems to have been hit badly in September dropping 3,456 month on month. Other than that headline all the other papers in the Morning saw modest fluctuations. The Sunday market was where the gains were – or should that be “gain”. The Sunday Mirror added nearly 17,000 copies

UK Daily Star Marketing Madness

One of the most amazing newspaper marketing decisions was made earlier this month and will be visible from October 17th. Express Newspapers have decided (aka Desmond has decided) that the UK version of the Daily Star will be available in Ireland from that Monday. It will sit alongside and compete with the Irish Daily Star in retail outlets. Express Newspapers own 50% of Independent Star Limited (ISL) publishers of the Irish Daily Star. I am at a complete loss as to the logic of this move. The only explanation would be that Desmond will rake in more from the UK

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