The local stations are doing well and collectively they are up 24,000 or one percentage point. In general it’s a very static affair with Highland Radio still retaining a 65% reach in its franchise area. One notable movement was Galway Bay FM that managed to add 16,000 listeners and improve its reach to by 7% to 45%.
The franchises for Wicklow, Louth/Meath & Kildare always seem to struggle to get an audience being in the Dublin commuter belt and therefore lumped in with the capitals competition.
Local Q4 Listening | Franchise | 12-4 ‘000 | 12-4 % | 11-4 ‘000 | 11-4 % | +/- | +/- |
Highland Radio | Nth Donegal | 66 | 65% | 65 | 67% | 1 | -2% |
Mid West Radio | Mayo | 60 | 59% | 64 | 63% | -4 | -4% |
Radio Kerry | Kerry | 58 | 50% | 59 | 50% | -1 | 0% |
Ocean FM | Donegal/Leit | 41 | 50% | 41 | 50% | 0 | 0% |
Tipp FM | Tipperary | 60 | 48% | 54 | 44% | 6 | 4% |
Clare FM | Clare | 43 | 47% | 42 | 47% | 1 | 0% |
WLR FM | Waterford | 41 | 46% | 45 | 47% | -4 | -1% |
Galway Bay FM | Galway | 88 | 45% | 72 | 38% | 16 | 7% |
Limerick’s Live 95FM | Limerick | 67 | 44% | 71 | 47% | -4 | -3% |
Shannonside/Northern | RN/LD/LM/CN/MN | 84 | 43% | 87 | 46% | -3 | -3% |
South East Radio | Wexford | 44 | 39% | 41 | 37% | 3 | 2% |
KCLR 96FM | Kilk/Carlow | 43 | 37% | 46 | 39% | -3 | -2% |
Midlands 103FM | Laois/Off/WM | 70 | 37% | 70 | 39% | 0 | -2% |
East Coast FM | Wicklow | 28 | 26% | 25 | 22% | 3 | 4% |
LM FM | Louth/Meath | 59 | 25% | 59 | 25% | 0 | 0% |
K FM | Kildare | 37 | 23% | 37 | 23% | 0 | 0% |