It’s not really surprising that Cheltenham helped the tabloids as it does every year. Collectively they are up 4,600 on February with The Sun taking the lion’s share of that adding 2,400 on the month. Outside that the Morning market was fairly quiet.
The Sunday market doesn’t get a lift from Cheltenham. Nevertheless, there were a few changes. Collectively the tabloids were down just shy of 2,000. The Mail on Sunday was down 1,200 and The Sunday Times added 2,000, with the majority of the increase occurring in retail sales. Overall the market was up 3000 on the previous month it’s still back 35,000 on the same time last year.
| Title | Mar-17 | Feb-17 | Mar-16 | M/M | Y/Y | % M/M | % Y/Y |
| Daily Mirror | 34,697 | 34,080 | 39,150 | 617 | -4,453 | 2% | -11% |
| Daily Record | 260 | 267 | 276 | -7 | -16 | -3% | -6% |
| Irish Daily Star | 52,322 | 50,718 | 57,239 | 1,604 | -4,917 | 3% | -9% |
| The Sun | 56,724 | 54,308 | 60,995 | 2,416 | -4,271 | 4% | -7% |
| Tabloids | 144,003 | 139,373 | 157,660 | 4,630 | -13,657 | 3% | -9% |
| Daily Express | 2,478 | 2,486 | 2,454 | -8 | 24 | 0% | 1% |
| Irish Daily Mail | 40,004 | 39,768 | 45,695 | 236 | -5,691 | 1% | -12% |
| The Daily Telegraph | 2,123 | 2,136 | 2,450 | -13 | -327 | -1% | -13% |
| Financial Times | 2,297 | 2,314 | 2,263 | -17 | 34 | -1% | 2% |
| The Guardian | 2,122 | 2,141 | 2,297 | -19 | -175 | -1% | -8% |
| The Times | 2,446 | 2,448 | 2,513 | -2 | -67 | 0% | -3% |
| Morning Market | 195,473 | 190,666 | 215,332 | 4,807 | -19,859 | 3% | -9% |
| Daily Star – Sunday | 15,409 | 16,215 | 15,022 | -806 | 387 | -5% | 3% |
| The Sun on Sunday | 51,713 | 51,686 | 55,554 | 27 | -3,841 | 0% | -7% |
| Sunday Mail | 699 | 711 | 744 | -12 | -45 | -2% | -6% |
| Sunday Mirror | 22,395 | 23,270 | 26,514 | -875 | -4,119 | -4% | -16% |
| The People | 8,746 | 8,979 | 9,997 | -233 | -1,251 | -3% | -13% |
| Sunday Express | 2,845 | 2,784 | 2,732 | 61 | 113 | 2% | 4% |
| Sunday Post | 677 | 687 | 866 | -10 | -189 | -1% | -22% |
| The Mail on Sunday | 71,831 | 73,112 | 84,431 | -1,281 | -12,600 | -2% | -15% |
| The Observer | 4,361 | 4,423 | 4,237 | -62 | 124 | -1% | 3% |
| The Sunday Telegraph | 1,713 | 1,703 | 1,943 | 10 | -230 | 1% | -12% |
| The Sunday Times | 82,620 | 80,385 | 77,099 | 2,235 | 5,521 | 3% | 7% |
| Sunday Market | 263,009 | 263,955 | 279,139 | -946 | -16,130 | 0% | -6% |
| Total Market | 458,482 | 454,621 | 494,471 | 3,861 | -35,989 | 1% | -7% |
