| Publication | JD 2011 | JD 2010 | Diff ‘000 | Diff % |
| Evening Herald | 62,411 | 65,435 | -3,024 | -5% |
| Echo | 18,632 | 21,301 | -2,669 | -13% |
| Total | 81,043 | 86,736 | -5,693 | -7% |
| Publication | JD 2011 | JD 2010 | Diff ‘000 | Diff % |
| Evening Herald | 62,411 | 65,435 | -3,024 | -5% |
| Echo | 18,632 | 21,301 | -2,669 | -13% |
| Total | 81,043 | 86,736 | -5,693 | -7% |