I had to double take on these sets of results – so used to the doom and gloom at follows the monthly figures like a bad smell that there was a modicum of disbelief and a measure of self-doubt about my ability to use a spreadsheet.
But, no they are the real deal. In August, ever paper under scrutiny, made month on month gains bar the FT and the Mail on Sunday. I couldn’t recall the last time that happened but you can put a lot down to sport. The kick off of the premier league would have helped the tabloids especially who in the morning are up over 4,000. The Championship semi finals in both hurling and football would also have helped them over the line. The Star and The Sun being the big beneficiaries of the new season.
In the Sundays it was a similar picture with the Sun on Sunday and Sunday Mirror gaining around 6% month on month. It’s a strikingly similar pattern to August 2013 and if that’s the case, those gains will be short lived
| Title | Aug-14 | Aug-13 | Jul-14 | Y/Y | M/M | Y/Y% | M/M% |
| Daily Mirror | 49,488 | 54,861 | 48,214 | -5,373 | 1,274 | -9.8% | 2.6% |
| Daily Record | 528 | 579 | 474 | -51 | 54 | -8.8% | 11.4% |
| Irish Daily Star | 61,409 | 68,204 | 59,602 | -6,795 | 1,807 | -10.0% | 3.0% |
| The Sun | 62,064 | 67,733 | 60,267 | -5,669 | 1,797 | -8.4% | 3.0% |
| Tabloids | 173,489 | 191,377 | 168,557 | -17,888 | 4,932 | -9.3% | 2.9% |
| Daily Express | 3,016 | 3,363 | 2,981 | -347 | 35 | -10.3% | 1.2% |
| Irish Daily Mail | 46,121 | 49,466 | 45,152 | -3,345 | 969 | -6.8% | 2.1% |
| The Daily Telegraph | 2,969 | 3,067 | 2,804 | -98 | 165 | -3.2% | 5.9% |
| Financial Times | 2,261 | 2,467 | 2,322 | -206 | -61 | -8.4% | -2.6% |
| The Guardian | 2,936 | 3,264 | 2,757 | -328 | 179 | -10.0% | 6.5% |
| i | |||||||
| The Independent | |||||||
| The Times | 2,601 | 2,426 | 2,494 | 175 | 107 | 7.2% | 4.3% |
| Morning Market | 233,393 | 255,430 | 227,067 | -22,037 | 6,326 | -8.6% | 2.8% |
| Daily Star – Sunday | 20,727 | 23,237 | 19,696 | -2,510 | 1,031 | -10.8% | 5.2% |
| The Sun/NotW | 57,227 | 60,408 | 54,121 | -3,181 | 3,106 | -5.3% | 5.7% |
| Sunday Mail | 1,005 | 1,178 | 988 | -173 | 17 | -14.7% | 1.7% |
| Sunday Mirror | 36,418 | 41,049 | 34,355 | -4,631 | 2,063 | -11.3% | 6.0% |
| The People | 13,231 | 15,882 | 13,112 | -2,651 | 119 | -16.7% | 0.9% |
| 128,608 | 141,754 | 122,272 | -13,146 | 6,336 | -9.3% | 5.2% | |
| Sunday Express | 3,719 | 4,139 | 3,673 | -420 | 46 | -10.1% | 1.3% |
| Sunday Post | 557 | 596 | 552 | -39 | 5 | -6.5% | 0.9% |
| The Mail on Sunday | 100,111 | 100,181 | 100,453 | -70 | -342 | -0.1% | -0.3% |
| Independent on Sunday | 2,779 | ||||||
| The Observer | 5,658 | 6,104 | 5,282 | -446 | 376 | -7.3% | 7.1% |
| The Sunday Telegraph | 2,770 | 2,779 | 2,559 | -9 | 211 | -0.3% | 8.2% |
| The Sunday Times | 87,473 | 93,665 | 84,909 | -6,192 | 2,564 | -6.6% | 3.0% |
| Sunday Market | 328,896 | 351,997 | 319,700 | -23,101 | 9,196 | -6.6% | 2.9% |
