It’s a study in newspaper purchasing fickleness this month. The circulation ebb and flow in full view for some of the titles with the numbers they picked up last month disappearing.
The Star lost 4,200 in circulation month on month having gained nearly the exact number the month prior to that. The other morning tabloids were, in the words of Churchill, “least worst”. The Sun and Mirror dropped as well, but not as spectacularly as The Star.
The Sun on Sunday also dipped nearly 8,500 copies month on month and the Sunday Mirror dropped 1,300. The Mail on Sunday added nearly 10,000 copies. The rest of the papers remained fairly static on the month. Mornings are down 8,500 on the month and 14,700 on the year. Sundays are down 920 on the month and 30,900 on the year.
| Title | Sep-15 | Sep-14 | Aug-15 | Y/Y | M/M | % Ch Y/Y |
| Daily Mirror | 40,652 | 48,099 | 42,263 | -7,447 | -1,611 | -15% |
| Daily Record | 304 | 469 | 378 | -165 | -74 | -35% |
| Irish Daily Star | 55,417 | 61,271 | 59,715 | -5,854 | -4,298 | -10% |
| The Sun | 59,546 | 60,480 | 61,365 | -934 | -1,819 | -2% |
| Tabloids | 155,919 | 170,319 | 163,721 | -14,400 | -7,802 | -8% |
| Daily Express | 2,698 | 2,802 | 2,895 | -104 | -197 | -4% |
| Irish Daily Mail | 45,575 | 45,559 | 45,633 | 16 | -58 | 0% |
| 0 | ||||||
| The Daily Telegraph | 2,700 | 2,798 | 2,825 | -98 | -125 | -4% |
| Financial Times | 2,347 | 2,435 | 2,281 | -88 | 66 | -4% |
| The Guardian | 2,554 | 2,826 | 2,699 | -272 | -145 | -10% |
| The Times | 2,634 | 2,465 | 2,874 | 169 | -240 | 7% |
| Morning Market | 214,427 | 229,204 | 222,928 | -14,777 | -8,501 | -6% |
| 0 | ||||||
| Daily Star – Sunday | 15,143 | 18,997 | 15,730 | -3,854 | -587 | -20% |
| The Sun/NotW | 54,312 | 56,298 | 62,679 | -1,986 | -8,367 | -4% |
| Sunday Mail | 800 | 866 | 804 | -66 | -4 | -8% |
| Sunday Mirror | 28,548 | 34,444 | 29,862 | -5,896 | -1,314 | -17% |
| The People | 10,584 | 12,396 | 10,964 | -1,812 | -380 | -15% |
| 0 | 0 | |||||
| Sunday Express | 3,257 | 3,409 | 3,350 | -152 | -93 | -4% |
| Sunday Post | 816 | 551 | 819 | 265 | -3 | 48% |
| The Mail on Sunday | 88,021 | 97,476 | 78,095 | -9,455 | 9,926 | -10% |
| 0 | ||||||
| The Observer | 4,850 | 5,151 | 5,039 | -301 | -189 | -6% |
| The Sunday Telegraph | 2,349 | 2,463 | 2,544 | -114 | -195 | -5% |
| The Sunday Times | 80,886 | 88,434 | 80,600 | -7,548 | 286 | -9% |
| Sunday Market | 289,566 | 320,485 | 290,486 | -30,919 | -920 | -10% |
| Total Market | 503,993 | 549,689 | 513,414 | -45,696 | -9,421 | -8% |
