Cork shows a listenership reach of 82%, down slightly on both the previous book and year and now stands at 340,000 listeners per day. Book on book none of the stations made any gains except, bizarrely, 2FM who made a 6,000 increase on the last quarter. Both the main stations, Red and 96FM, are in decline of late, the latter by 8,000 and the former by 3,000 over the last quarter
The gap between the two main rivals (Red and 96) narrowed from 12,000 to 7,000 over the quarter.
Table: Cork Listenership
| 2016Q2 | 2016Q1 | +/- | +/- | Ch | 2015Q2 | +/- | +/- | Ch | |||||
| BoB | YoY | ||||||||||||
| Any Radio | 340 | 82% | 342 | 83% | -2 | 1% | -1% | 344 | 83% | -4 | 1% | -1% | |
| Red FM | 118 | 28% | 126 | 30% | -8 | 2% | -6% | 123 | 30% | -5 | 2% | -4% | |
| Cork’s 96FM | 111 | 27% | 114 | 28% | -3 | 1% | -3% | 115 | 28% | -4 | 1% | -3% | |
| RTE Radio 1 | 99 | 24% | 100 | 24% | -1 | 0% | -1% | 91 | 22% | 8 | -2% | 9% | |
| C103 | 70 | 17% | 71 | 17% | -1 | 0% | -1% | 64 | 15% | 6 | -2% | 9% | |
| Today FM | 48 | 12% | 48 | 12% | 0 | 0% | 0% | 49 | 12% | -1 | 0% | -2% | |
| 2FM | 43 | 10% | 37 | 9% | 6 | -1% | 16% | 35 | 9% | 8 | -1% | 23% | |
| Newstalk | 41 | 10% | 42 | 10% | -1 | 0% | -2% | 47 | 11% | -6 | 1% | -13% | |
| 4FM | 39 | 9% | 40 | 10% | -1 | 1% | -3% | 43 | 10% | -4 | 1% | -9% | |
| Lyric FM | 19 | 5% | 18 | 4% | 1 | -1% | 6% | 15 | 4% | 4 | -1% | 27% |
You can see from the graphic that the momentum that Red FM once had seem to be slowing in the last three surveys but there’s still no gains either for 96FM
In terms of individual programming Cork Today has added 7% in last the quarter and all bar one of the daytime slots on C103 made gains book on book. 96FM and Red showed falls across all their programming (save the Big Drive Home) book on book. The morning slot is still edged by the Opinion Line over Neil Prendeville even though both slots have lost out over the last quarter.
Graphic: Cork Reach ‘000
Table: Cork Programme Reach
| C103 | 16Q2 | 15Q2 | +/- ‘000 | +/- % | 16Q1 | +/- ‘000 | +/- % |
| Music Breakfast | 32 | 32 | 0 | 0% | 30 | 2 | 7% |
| Cork Today | 46 | 39 | 7 | 18% | 43 | 3 | 7% |
| Eric-Griffin | 30 | 30 | 0 | 0% | 29 | 1 | 3% |
| C103 Drivetime | 25 | 24 | 1 | 4% | 27 | -2 | -7% |
| 96FM | 16Q2 | 15Q2 | +/- ‘000 | +/- % | 16Q1 | +/- ‘000 | +/- % |
| Nick Richards | 42 | 49 | -7 | -14% | 43 | -1 | -2% |
| The Opinion Line | 61 | 73 | -12 | -16% | 67 | -6 | -9% |
| Ken Tobin | 53 | 55 | -2 | -4% | 56 | -3 | -5% |
| Big Drive Home | 32 | 33 | -1 | -3% | 31 | 1 | 3% |
| Red FM | 16Q2 | 15Q2 | +/- ‘000 | +/- % | 16Q1 | +/- ‘000 | +/- % |
| The KC Show | 36 | 41 | -5 | -12% | 40 | -4 | -10% |
| Neil Prendeville | 55 | 64 | -9 | -14% | 59 | -4 | -7% |
| Red Hits | 52 | 53 | -1 | -2% | 59 | -7 | -12% |
| Dave Mac’s Drive | 46 | 49 | -3 | -6% | 47 | -1 | -2% |
It’s 96FM until lunchtime (or is that dinner time!) and then it’s RedFM for the rest of the day.
