JNLR 2014 Q2 Regional/Local Stations

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Turning to regional and local now: In terms of regional stations they face stiff and very localised competition from the home local stations in their respective franchises. Add to this the competition from the national broadcasters and you really have your work cut out for you. But, in the main, each of the Regional Stations is tracking in the right direction.

Beat 102 in the Southwest franchise still manages to keep RTE1 at bay and is making gains on the Home Local stations. Its impossible to make or try and draw comparisons as each franchise dynamic is completely different. For example, the franchise universe differs radically across franchises from a low of 394,000 in the Southeast to 679,000 in the Northeast.

The only way to get a view on these franchises is to cycle through the tabs below and see what’s happening in each region.

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Finally the Home local and Cork. Big percentage falls for Tipp FM and Galway Bay FM along with Ocean, KFM and Cork96. On the other hand there were big gains for East Coast and C103.

Station County 14Q2 13Q2 12Q2 +/- +/-
Highland Radio Nth Donegal 64 64% 66 65% 69 67% -2 -3%
Mid West Radio Mayo 62 63% 60 59% 60 59% 2 3%
Radio Kerry Kerry 59 51% 59 51% 57 49% 0 0%
Clare FM Clare 42 46% 43 47% 43 47% -1 -2%
Limerick’s Live 95FM Limerick 67 45% 69 45% 69 45% -2 -3%
WLR FM Waterford 41 45% 41 46% 40 45% 0 0%
Ocean FM Donegal/Leit 34 44% 41 51% 39 48% -7 -17%
Shann/Northern Snd RN/LD/LM/CN/MN 85 44% 79 40% 91 45% 6 8%
South East Radio Wexford 45 40% 40 35% 44 39% 5 13%
Midlands 103FM Laois/Off/WM 68 36% 67 35% 68 36% 1 1%
KCLR 96FM Kilk/Carlow 42 35% 41 35% 45 38% 1 2%
Tipp FM Tipperary 42 34% 51 41% 61 50% -9 -18%
Galway Bay FM Galway 61 32% 75 39% 92 46% -14 -19%
East Coast FM Wicklow 34 32% 26 35% 30 29% 8 31%
LM FM Louth/Meath 55 24% 58 25% 58 25% -3 -5%
K FM Kildare 35 22% 40 24% 38 24% -5 -13%
Cork’s 96/C103 Cork 196 47% 216 53% 199 48% -20 -9%
C103 Cork 70 17% 60 15% 66 16% 10 17%
Cork’s 96FM Cork 140 34% 174 42% 145 35% -34 -20%
Cork’s Red FM Cork 79 19% 72 17% 80 20% 7 10%

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