Finally the Local listeners. Still on top by a country mile is Highland Radio followed by Mayo’s finest Midwest – the rest of the figures are fairly straightforward. It’s worth pointing out the leap that Galway Bay took gaining eight percentage points. Likewise Tipp FM gained 5 percentage points. Conversely KCLR dropped five points and Midlands dropped four.
Local Q3 Reach % | Franchise | 2012 | 2011 | 2010 | 2009 | YoY |
Highland Radio | Nth Donegal | 66 | 65 | 69 | 67 | 1 |
Mid West Radio | Mayo | 58 | 58 | 50 | 48 | 0 |
Radio Kerry | Kerry | 51 | 50 | 51 | 45 | 1 |
Tipp FM | Tipperary | 50 | 45 | 44 | 52 | 5 |
Ocean FM | Donegal/Leit | 49 | 50 | 41 | 46 | -1 |
Clare FM | Clare | 47 | 46 | 43 | 45 | 1 |
Shannonside/Northern | RN/LD/LM/CN/MN | 46 | 47 | 46 | 53 | -1 |
WLR FM | Waterford | 45 | 47 | 48 | 51 | -2 |
Galway Bay FM | Galway | 45 | 37 | 41 | 40 | 8 |
Limerick’s Live 95FM | Limerick | 42 | 48 | 51 | 53 | -6 |
South East Radio | Wexford | 38 | 35 | 36 | 39 | 3 |
KCLR 96FM | Kilk/Carlow | 36 | 41 | 40 | 39 | -5 |
Midlands 103FM | Laois/Off/WM | 35 | 39 | 39 | 39 | -4 |
LM FM | Louth/Meath | 26 | 24 | 28 | 35 | 2 |
East Coast FM | Wicklow | 26 | 24 | 26 | 26 | 2 |
K FM | Kildare | 24 | 25 | 24 | 27 | -1 |
…….and very finally
Station | 2012 | 2011 | 2010 | 2009 |
Beat 102-103 | 22 | 20 | 20 | 20 |
Spin South West | 21 | 19 | 21 | 18 |
i102-104 | 20 | 19 | 20 | 17 |
i105-107 | 11 | 10 | 7 |
Station | Franchise |
Beat 102-103FM | Carlow, Kilkenny, Wexford, Waterford & Tipperary SR |
Spin South West | Limerick, Clare, Kerry, Tipperary NR & South West Laois* |
i102-104 | Galway, Mayo, Roscommon, Longford, Leitrim, Sligo & Donegal |
i105-107 | Kildare, Louth, Meath, Laois, Offaly, Westmeath, Cavan & Mon. |