The picture for the newspaper circulations still looks bleak. Some papers really struggled in the past twelve months and some managed to completely buck the trend, with very few titles staying in positive territory.
In volume terms the most notable loss comes from the News of the World dropping 17,345 copies every Sunday. This is followed by the Sunday Independent shaving 12,000 off its sale. Bucking the trend was The Sunday World adding 1,400 copies.
All the morning titles took a hit, with the ‘tabloids’ taking the brunt of the falls. Their share of the morning market is about 40% but the three papers accounted for over 60% of the drop.
The evening market, being the evening market, showed further declines.
Whilst the numbers look small in places, you have to take the bigger picture those declines in circulation at around 94,000 in total represent a drop of about ?28m at the till per annum.
|
July/Dec
|
July/Dec
|
Diff
|
|
|
Sunday Independent
|
282,459
|
270,362
|
-12,097
|
|
Sunday World
|
283,801
|
285,214
|
1,413
|
|
Sunday Tribune
|
70,058
|
66,672
|
-3,386
|
|
Sunday Business Post
|
53,871
|
54,993
|
1,122
|
|
IoS/Daily Mail
|
123,919
|
125,420
|
1,501
|
|
Daily Star Sunday
|
64,052
|
59,898
|
-4,154
|
|
Irish News of the World
|
156,666
|
139,321
|
-17,345
|
|
Irish Sunday Mirror
|
47,427
|
38,976
|
-8,451
|
|
The People
|
33,728
|
26,847
|
-6,881
|
|
Sunday Times
|
104,464
|
109,999
|
5,535
|
|
Sunday Express
|
7,222
|
5,115
|
-2,107
|
|
Independent.on Sunday
|
3,182
|
2,870
|
-312
|
|
The Observer
|
11,263
|
11,574
|
311
|
|
Sunday Telegraph
|
3,554
|
3,095
|
-459
|
|
Total Sunday
|
1,245,666
|
1,200,356
|
-45,310
|
|
Irish Independent
|
160,854
|
154,610
|
-6,244
|
|
Irish Times
|
119,051
|
115,462
|
-3,589
|
|
Examiner
|
55,948
|
52,544
|
-3,404
|
|
Irish Daily Star
|
112,042
|
105,031
|
-7,011
|
|
Daily Mirror
|
74,786
|
64,427
|
-10,359
|
|
The Sun
|
107,079
|
99,646
|
-7,433
|
|
Daily Express
|
3,924
|
3,361
|
-563
|
|
Daily Telegraph
|
3,654
|
3,479
|
-175
|
|
Financial Times
|
4,797
|
4,768
|
-29
|
|
Guardian
|
4,585
|
4,744
|
159
|
|
The Independent
|
2,502
|
2,201
|
-301
|
|
The Times
|
3,947
|
3,439
|
-508
|
|
Daily Mail
|
59,913
|
58,988
|
-925
|
|
Total Morning
|
713,082
|
672,700
|
-40,382
|
|
Evening Herald
|
82,084
|
74,927
|
-7,157
|
|
Echo
|
25,904
|
24,522
|
-1,382
|
|
Evening Press
|
|||
|
Total Evening
|
107,988
|
99,449
|
-8,539
|
|
Total Market
|
2,066,736
|
1,972,505
|
-94,231
|
