Saturday Newspaper Sales

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The most recent editions of the ACB broke out the sales of the papers available in Ireland (bar the lazy ones) on a Monday to Friday and Saturday averages.

It’s quite an interesting list of figures on many fronts. Most importantly, it shows that the Saturday Market, for the papers under scrutiny, is 36% stronger than the Monday-Friday market. If the M-F sale is 8% below the average, then there are going to be days between Monday and Friday that could only be classes as “tragic”.   

The really interesting figures are how well the ‘quality’ UK papers of The Telegraph, Guardian and FT do at the weekend in Ireland, relative to the M-F sale naturally. Granted the FT do brand that particular edition as the Weekend FT, as opposed to the Saturday FT, and is still safe to be on the shelf on the Sabbath.

The Guardian is an amazing figure rising from 2,300 to 7,300 at the weekend. It only re-affirms my theory that the Irish Newspaper buying public do like a bit of strange at the weekend.      

Title M-F Sat Lift
Daily Mirror  54,388 72,112 33%
Daily Record 609 632 4%
Irish Daily Star 65,334 87,649 34%
The Sun 69,111 94,626 37%
Daily Express 2,887 3,304 14%
Irish Daily Mail 49,887 65,088 31%
The Daily Telegraph 2,340 5,625 140%
Financial Times 2,778 4,829 74%
The Guardian 2,382 7,313 207%
i 508
The Independent 758 987 30%
The Times 2,032 2,887 42%
Morning Market 253,014 345,052 36%

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