new test
The National picture for radio is still very healthy with 2,995,000 or 83% tuning in on an average day. But as the graphic shows the picture has been one of slight erosion over that past few surveys given that in 2009 radio’s reach was 87%. The proliferation of technology isn’t exactly helping radio listenership as […]
Combined UK Newspaper Readership
Very interesting figures were released today for UK newspapers, but still have to have some information in them that might be useful to see the direction of the whole industry – from a numeric standpoint as opposed to an emotive one. Their National Readership Survey figures were released today but there surveys are streets ahead […]
