With only five papers reporting in the morning and the same quantity in the Sunday, I’d strongly suggest that the ABC metric is on its last legs. It doesn’t really give any indication as to what’s really happening in the market – but if the drops shown here are anything to go by, it’s not good.
| Title | Apr-22 | Mar-22 | Mar-21 | M/M | Y/Y | % M/M | % Y/Y |
|---|---|---|---|---|---|---|---|
| Daily Mirror | 20,507 | 21,321 | 23,607 | -814 | -3,100 | -4% | -13% |
| Daily Record | |||||||
| Irish Daily Star | 27,743 | 30,595 | 34,079 | -2,852 | -6,336 | -9% | -19% |
| The Sun | |||||||
| Daily Express | 1,448 | 1,414 | 1,487 | 34 | -39 | 2% | -3% |
| Irish Daily Mail | 19,752 | 19,411 | 22,732 | 341 | -2,980 | 2% | -13% |
| Financial Times | 1,689 | 1,684 | 1,782 | 5 | -93 | 0% | -5% |
| 71,139 | 74,425 | 83,687 | -3,286 | -12,548 | -4% | -15% | |
| Daily Star – Sunday | 6,405 | 6,232 | 5,901 | 173 | 504 | 3% | 9% |
| Sun on Sunday | |||||||
| Sunday Mail | |||||||
| Sunday Mirror | 15,684 | 15,395 | 17,844 | 289 | -2,160 | 2% | -12% |
| The People | 5,236 | 5,246 | 5,913 | -10 | -677 | 0% | -11% |
| Sunday Express | 2,064 | 1,764 | 1,674 | 300 | 390 | 17% | 23% |
| Sunday Post | |||||||
| The Mail on Sunday | 45,362 | 45,032 | 52,382 | 330 | -7,020 | 1% | -13% |
| 74,751 | 73,669 | 83,714 | 1,082 | -8,963 | 1% | -11% |