After the relative excitement of last months abandonment of the ABC’s by IN&M, the August monthly figures are a bit of a damp squib.
However, August always brings one certainty – a short-lived revival of the tabloid market on the back of the UK soccer season kicking into life again. Collectively the red tops added 4% month on month or short of 5,000. In comparison to August of 2018, it’s an improvement in both actual numbers and percentage (4,200 and 3%).
The Sun on Sunday was also a benefactor of the soccer season adding 2,000. The Sunday Times had a decent month adding 2,500 or 4% and with no meeting in the bulks department.
Market up by 3% month on month and down 11% on the year.
| Title | Aug-19 | Jul-19 | Aug-18 | M/M | Y/Y | % M/M | % Y/Y |
|---|---|---|---|---|---|---|---|
| Daily Mirror | 27,854 | 25,626 | 30,219 | 2,228 | -2,365 | 9% | -8% |
| Daily Record | 311 | 296 | 307 | 15 | 4 | 5% | 1% |
| Irish Daily Star | 40,350 | 39,399 | 46,559 | 951 | -6,209 | 2% | -13% |
| The Sun | 47,989 | 46,412 | 54,303 | 1,577 | -6,314 | 3% | -12% |
| Tabloids | 116,504 | 111,733 | 131,388 | 4,771 | -14,884 | 4% | -11% |
| Daily Express | 2,080 | 1,969 | 2,443 | 111 | -363 | 6% | -15% |
| Irish Daily Mail | 27,262 | 26,895 | 32,068 | 367 | -4,806 | 1% | -15% |
| Daily Telegraph | 1,854 | 1,834 | 2,074 | 20 | -220 | 1% | -11% |
| Financial Times | 2,065 | 2,083 | 2,113 | -18 | -48 | -1% | -2% |
| The Guardian | 2,089 | 1,997 | 2,077 | 92 | 12 | 5% | 1% |
| The Times | 3,123 | 3,021 | 6,955 | 102 | -3,832 | 3% | -55% |
| Morning Market | 154,977 | 149,532 | 179,118 | 5,445 | -24,141 | 4% | -13% |
| Daily Star – Sunday | 10,030 | 10,368 | 13,780 | -338 | -3,750 | -3% | -27% |
| Sun on Sunday | 45,051 | 43,106 | 50,530 | 1,945 | -5,479 | 5% | -11% |
| Sunday Mail | 814 | 675 | 825 | 139 | -11 | 21% | -1% |
| Sunday Mirror | 19,832 | 19,776 | 20,642 | 56 | -810 | 0% | -4% |
| The People | 7,327 | 7,041 | 7,596 | 286 | -269 | 4% | -4% |
| Sunday Express | 2,575 | 2,609 | 2,874 | -34 | -299 | -1% | -10% |
| Sunday Post | 304 | 301 | 345 | 3 | -41 | 1% | -12% |
| Mail on Sunday | 54,899 | 55,557 | 58,802 | -658 | -3,903 | -1% | -7% |
| The Observer | 4,251 | 4,147 | 4,281 | 104 | -30 | 3% | -1% |
| Sunday Telegraph | 1,537 | 1,474 | 1,664 | 63 | -127 | 4% | -8% |
| Sunday Times | 67,112 | 64,604 | 71,835 | 2,508 | -4,723 | 4% | -7% |
| Sunday Market | 213,732 | 209,658 | 233,174 | 4,074 | -19,442 | 2% | -8% |
| Total Market | 368,709 | 359,190 | 412,292 | 9,519 | -43,583 | 3% | -11% |