The penultimate ABC for 2017 has been released. Forecasting the outturn for the year as the exclusion of one month won’t make a huge difference at this point it looks as if the market will, again, decline between 7%/8% year on year. The titles examined here are a decent bellwether for the market as a whole, so when the full numbers are released in February for 2017 don’t be aghast at a 7% drop.
In the mornings The Sun and The Irish Daily Mail show the biggest declines month on month at 3%. However, it’s more tinkering with their multiple copy sales that distorts their figures this month and the same would apply for The Times.
In the Sunday market there is little to report there either. The Sunday tabloids were, in the main, all back month on month.
Month on month the market is down 3%, year on year 6%.
| Title | Nov-17 | Oct-17 | Nov-16 | M/M | Y/Y | % M/M | % Y/Y |
| Daily Mirror | 30,891 | 31,564 | 35,135 | -673 | -4,244 | -2% | -12% |
| Daily Record | 245 | 271 | 253 | -26 | -8 | -10% | -3% |
| Irish Daily Star | 47,349 | 47,892 | 49,200 | -543 | -1,851 | -1% | -4% |
| The Sun | 54,870 | 56,560 | 55,570 | -1,690 | -700 | -3% | -1% |
| Tabloids | 133,355 | 136,287 | 140,158 | -2,932 | -6,803 | -2% | -5% |
| Daily Express | 2,347 | 2,387 | 2,363 | -40 | -16 | -2% | -1% |
| Irish Daily Mail | 35,151 | 36,326 | 41,340 | -1,175 | -6,189 | -3% | -15% |
| The Daily Telegraph | 1,957 | 2,047 | 2,185 | -90 | -228 | -4% | -10% |
| Financial Times | 2,234 | 2,327 | 2,336 | -93 | -102 | -4% | -4% |
| The Guardian | 2,026 | 2,064 | 2,211 | -38 | -185 | -2% | -8% |
| The Times | 9,940 | 9,888 | 2,606 | 52 | 7,334 | 1% | 281% |
| Morning Market | 187,010 | 191,326 | 193,199 | -4,316 | -6,189 | -2% | -3% |
| Daily Star – Sunday | 14,008 | 15,006 | 14,869 | -998 | -861 | -7% | -6% |
| The Sun on Sunday | 52,795 | 53,501 | 54,027 | -706 | -1,232 | -1% | -2% |
| Sunday Mail | 745 | 736 | 679 | 9 | 66 | 1% | 10% |
| Sunday Mirror | 21,180 | 22,251 | 23,778 | -1,071 | -2,598 | -5% | -11% |
| The People | 8,122 | 7,930 | 9,387 | 192 | -1,265 | 2% | -13% |
| Sunday Express | 2,688 | 2,935 | 2,807 | -247 | -119 | -8% | -4% |
| Sunday Post | 407 | 484 | 617 | -77 | -210 | -16% | -34% |
| The Mail on Sunday | 69,366 | 76,481 | 78,127 | -7,115 | -8,761 | -9% | -11% |
| The Observer | 4,113 | 4,295 | 4,613 | -182 | -500 | -4% | -11% |
| The Sunday Telegraph | 1585 | 1,701 | 1,868 | 256 | 89 | 15% | 5% |
| The Sunday Times | 75,802 | 75,686 | 83,697 | 116 | -7,895 | 0% | -9% |
| Sunday Market | 250,811 | 261,006 | 274,469 | -10,195 | -23,658 | -4% | -9% |
| Total Market | 437,821 | 452,332 | 467,668 | -14,511 | -29,847 | -3% | -6% |