One would wonder if the Herald’s shift to the morning is having an effect of the numbers of the tabloids, more specifically the Daily Star. It dropped 1,200 this month and both the Mirror and Sun dropped 1,000. The Daily Mail gained close to 1,000 and the market was down 2,400 on the month and over 20,000 on the year.
The Sunday Daily Star still shows the others how many papers you can sell without any marketing/advertising or any Irish News. Any thoughts of the Sun on Sunday bottoming out were dashed – it dropped a further 1,500. The People fell into the 15’s with the same marketing strategy as the Sunday Star.
The Sunday Times is the big faller this month, dropping a fairly substantial 4,000 which has to be worrying. Given they were selling 102,000 at the start of the year something is amiss.
| Title | May-13 | May-12 | Apr-13 | Y/Y | M/M |
| Daily Mirror | 52,631 | 56,838 | 53,694 | -4,207 | -1,063 |
| Daily Record | 476 | 597 | 499 | -121 | -23 |
| Irish Daily Star | 65,568 | 72,022 | 66,804 | -6,454 | -1,236 |
| The Sun | 64,143 | 72,610 | 65,203 | -8,467 | -1,060 |
| 182,818 | 202,067 | 186,200 | -19,249 | -3,382 | |
| Daily Express | 2,870 | 2,917 | 2,858 | -47 | 12 |
| Irish Daily Mail | 51,739 | 51,718 | 50,911 | 21 | 828 |
| The Daily Telegraph | 2,883 | 2,914 | 2,895 | -31 | -12 |
| Financial Times | 2,705 | 3,080 | 2,758 | -375 | -53 |
| The Guardian | 3,079 | 3,237 | 3,099 | -158 | -20 |
| i | 831 | 543 | 807 | 288 | 24 |
| The Independent | 795 | -795 | 0 | ||
| The Times | 2,144 | 2,214 | 2,115 | -70 | 29 |
| Morning Market | 249,069 | 269,485 | 251,643 | -20,416 | -2,574 |
| Daily Star – Sunday | 22,117 | 25,962 | 22,060 | -3,845 | 57 |
| The Sun/NotW | 56,054 | 70,950 | 57,604 | -14,896 | -1,550 |
| Sunday Mail | 1,008 | 1,125 | 1,050 | -117 | -42 |
| Sunday Mirror | 38,006 | 42,356 | 37,552 | -4,350 | 454 |
| The People | 15,958 | 19,055 | 16,695 | -3,097 | -737 |
| Sunday Express | 3,711 | 3,049 | 3,422 | 662 | 289 |
| Sunday Post | 599 | 690 | 602 | -91 | -3 |
| The Mail on Sunday | 103,909 | 105,436 | 107,333 | -1,527 | -3,424 |
| Independent on Sunday | 1,272 | ||||
| The Observer | 5,972 | 6,233 | 5,877 | -261 | 95 |
| The Sunday Telegraph | 2,755 | 2,747 | 2,554 | 8 | 201 |
| The Sunday Times | 94,510 | 103,021 | 98,864 | -8,511 | -4,354 |
| Sunday Market | 344,599 | 381,896 | 353,613 | -37,297 | -9,014 |
| Racing Post | 5,616 | ||||
| Total Market | 593,668 | 656,997 | 605,256 | -56,280 | -11,588 |