One audit left for 2014 which will be issued early January. But it’s really all over bar the shouting at this stage. The tabloids took a beating again this month with only one notable good news story coming from New UK during the week regarding their digital offerings.
The one number that caught my eye was the Daily Star (56,700)and its relentless race to the bottom (numerically). Now back into second place again behind The Sun, it managed a spectacular 2,000 drop in sales month on month. The marketing machine that once was so aggressive there seems to have fallen silent and it only give rise to my conspiracy theory that the title will be jettisoned from the IN&M house once its licence is up (2015 I believe).
The Sunday tabloids performed poorly as well losing 4,000 collectively with the Sunday Daily Star and The Sunday Sun contributing the most to that figure.
It looks as if the Sunday Times put on the breaks – a terrible metric to use, but it’s one of its smallest drops month on month this year.
Collectively the papers are down 20,000 on the month and 72,000 on the year.
| Title | Nov-14 | Nov-13 | Oct-14 | Y o Y | M o M | Y % +/- | M % +/- |
| Daily Mirror | 45,095 | 53,002 | 46,524 | -7,907 | -1,429 | -15% | -3% |
| Daily Record | 272 | 418 | 359 | -146 | -87 | -35% | -21% |
| Irish Daily Star | 56,759 | 63,746 | 58,749 | -6,987 | -1,990 | -11% | -3% |
| The Sun | 57,336 | 60,756 | 58,563 | -3,420 | -1,227 | -6% | -2% |
| Tabloids | 154,017 | 177,922 | 164,195 | -23,905 | -10,178 | -13% | -6% |
| Daily Express | 2,539 | 2,821 | 2,660 | -282 | -121 | -10% | -4% |
| Irish Daily Mail | 45,103 | 51,182 | 45,060 | -6,079 | 43 | -12% | 0% |
| The Daily Telegraph | 2,540 | 2,697 | 2,620 | -157 | -80 | -6% | -3% |
| Financial Times | 2,390 | 2,506 | 2,474 | -116 | -84 | -5% | -3% |
| The Guardian | 2,523 | 2,956 | 2,629 | -433 | -106 | -15% | -4% |
| i | |||||||
| The Independent | |||||||
| The Times | 2,174 | 2,056 | 2,300 | 118 | -126 | 6% | -6% |
| Morning Market | 211,286 | 242,140 | 221,938 | -30,854 | -10,652 | -13% | -4% |
| Daily Star – Sunday | 16,855 | 20,302 | 18,406 | -3,447 | -1,551 | -17% | -8% |
| The Sun/NotW | 53,921 | 56,263 | 55,428 | -2,342 | -1,507 | -4% | -3% |
| Sunday Mail | 816 | 878 | 861 | -62 | -45 | -7% | -5% |
| Sunday Mirror | 31,662 | 35,690 | 32,849 | -4,028 | -1,187 | -11% | -3% |
| The People | 12,469 | 14,658 | 12,186 | -2,189 | 283 | -15% | 2% |
| 115,723 | 127,791 | 119,730 | -12,068 | -4,007 | -9% | -3% | |
| Sunday Express | 3,080 | 3,211 | 3,303 | -131 | -223 | -4% | -7% |
| Sunday Post | 478 | 553 | 516 | -75 | -38 | -14% | -7% |
| The Mail on Sunday | 94,356 | 101,910 | 94,478 | -7,554 | -122 | -7% | 0% |
| Independent on Sunday | – | ||||||
| The Observer | 4,967 | 5,598 | 5,127 | -631 | -160 | -11% | -3% |
| The Sunday Telegraph | 2,239 | 2,461 | 2,486 | -222 | -247 | -9% | -10% |
| The Sunday Times | 86,290 | 94,522 | 86,987 | -8,232 | -697 | -9% | -1% |
| Sunday Market | 422,856 | 463,837 | 432,357 | -40,981 | -9,501 | -9% | -2% |
| Total Market | 634,142 | 705,977 | 654,295 | -71,835 | -20,153 | -3% | -10% |
