Radio listenership in Cork remained at 82% but fell in absolute numbers to 339,000 down 2,000 on the last book and down from 84% (-7,000) on the year.
The two incumbent Cork stations dropped marginally book on book falling 3,000 each since the last survey. Red FM is still the largest station with 117,000 listeners but that’s down 16,000 in last year. 96FM in second place at 106,000 also saw a fall from the previous year of 7,000.
RTE1 dropped 5% on the previous book which was the biggest fall in Cork. Stalemate 2FM managed to a 7% increase (from a low base). Today, 4FM and Newstalk also saw declines book on book.
Table: Cork Listenership
Year on Year | Book on Book | ||||||||||
16Q4 | 15Q4 | +/- | % | 16Q3 | +/- | +/- | |||||
Any Radio | 339 | 82% | 346 | 84% | -7 | -2% | 341 | 82% | -2 | -1% | |
Cork’s Red FM | 117 | 28% | 133 | 32% | -16 | -12% | 120 | 29% | -3 | -3% | |
Cork’s 96FM | 106 | 26% | 113 | 27% | -7 | -6% | 109 | 26% | -3 | -3% | |
RTE Radio 1 | 101 | 24% | 101 | 24% | 0 | 0% | 106 | 26% | -5 | -5% | |
C103 | 74 | 18% | 65 | 16% | 9 | 14% | 73 | 18% | 1 | 1% | |
RTE 2FM | 47 | 11% | 34 | 8% | 13 | 38% | 44 | 11% | 3 | 7% | |
Today FM | 44 | 11% | 49 | 12% | -5 | -10% | 44 | 11% | 0 | 0% | |
4FM | 40 | 10% | 44 | 11% | -4 | -9% | 39 | 9% | 1 | 3% | |
Newstalk | 38 | 9% | 42 | 10% | -4 | -10% | 39 | 9% | -1 | -3% | |
RTE Lyric FM | 21 | 5% | 16 | 4% | 5 | 31% | 18 | 4% | 3 | 17% |
Graphic: Cork Reach
A quick look at the underlying stations for the Cork stations
Table: Cork Stations
C103 | 16Q3 | 16Q3 | +/- ‘000 | +/- % |
Music Breakfast | 29 | 30 | -1 | -3% |
Cork Today | 46 | 47 | -1 | -2% |
Eric-Griffin | 34 | 34 | 0 | 0% |
C103 Drivetime | 30 | 27 | 3 | 11% |
96FM | 16Q3 | 16Q3 | +/- ‘000 | +/- % |
Nick Richards | 40 | 41 | -1 | -2% |
The Opinion Line | 63 | 60 | 3 | 5% |
Ken Tobin | 55 | 51 | 4 | 8% |
Big Drive Home | 33 | 33 | 0 | 0% |
Red FM | 16Q3 | 16Q3 | +/- ‘000 | +/- % |
The KC Show | 41 | 43 | -2 | -5% |
Neil Prendeville | 63 | 64 | -1 | -2% |
Red Hits | 52 | 54 | -2 | -4% |
Dave Mac’s Drive | 51 | 48 | 3 | 6% |
PJ and Prenderville are neck and neck in this book at 63,000 each.