February ABC’s were released and it’s the usual swings and roundabouts. In the morning market, the Mirror and The Sun saw the biggest falls with the Daily Star managing to maintain roughly where it was last month. The Daily Mail’s decline can be partially attributed to a decline in bulks and to a lesser extend a decline in retail sales.
The Daily Star on Sunday defied all odds and managed a 1,300 increase in sales whilst the Sun on Sunday and The Sunday Mirror felt a drop of roughly 700 copies each.
The Sunday Times lost 1,500 over the counter as their bulks remains roughly the same as last month.
Morning Market down 9,000 on the month and 16,000 on the year while the Sunday market is down 11,000 on the month and 33,000 on the year.
| Title | Feb-17 | Jan-17 | Feb-16 | M/M | Y/Y | % Y/Y | % M/M |
| Daily Mirror | 34,080 | 35,433 | 38,259 | -1,353 | -4,179 | -4% | -11% |
| Daily Record | 267 | 257 | 260 | 10 | 7 | 4% | 3% |
| Irish Daily Star | 50,718 | 50,940 | 53,947 | -222 | -3,229 | 0% | -6% |
| The Sun | 54,308 | 56,399 | 58,493 | -2,091 | -4,185 | -4% | -7% |
| Tabloids | 139,373 | 143,029 | 150,959 | -3,656 | -11,586 | -3% | -8% |
| Daily Express | 2,486 | 2,501 | 2,407 | -15 | 79 | -1% | 3% |
| Irish Daily Mail | 39,768 | 44,930 | 44,339 | -5,162 | -4,571 | -11% | -10% |
| The Daily Telegraph | 2,136 | 2,287 | 2,448 | -151 | -312 | -7% | -13% |
| Financial Times | 2,314 | 2,412 | 2,322 | -98 | -8 | -4% | 0% |
| The Guardian | 2,141 | 2,165 | 2,257 | -24 | -116 | -1% | -5% |
| The Times | 2,448 | 2,533 | 2,474 | -85 | -26 | -3% | -1% |
| Morning Market | 190,666 | 199,857 | 207,206 | -9,191 | -16,540 | -5% | -8% |
| Daily Star – Sunday | 16,215 | 14,819 | 14,727 | 1,396 | 1,488 | 9% | 10% |
| The Sun on Sunday | 51,686 | 52,412 | 55,914 | -726 | -4,228 | -1% | -8% |
| Sunday Mail | 711 | 715 | 686 | -4 | 25 | -1% | 4% |
| Sunday Mirror | 23,270 | 24,056 | 27,199 | -786 | -3,929 | -3% | -14% |
| The People | 8,979 | 8,945 | 10,195 | 34 | -1,216 | 0% | -12% |
| Sunday Express | 2,784 | 2,784 | 2,814 | 0 | -30 | 0% | -1% |
| Sunday Post | 687 | 687 | 888 | 0 | -201 | 0% | -23% |
| The Mail on Sunday | 73,112 | 73,229 | 81,695 | -117 | -8,583 | 0% | -11% |
| The Observer | 4,423 | 4,555 | 4,337 | -132 | 86 | -3% | 2% |
| The Sunday Telegraph | 1,703 | 1,755 | 2017 | -52 | -314 | -3% | -16% |
| The Sunday Times | 80,385 | 81,925 | 80284 | -1,540 | 101 | -2% | 0% |
| Sunday Market | 263,955 | 265,882 | 280,756 | -1,927 | -16,801 | -1% | -6% |
| Total Market | 454,621 | 465,739 | 487,962 | -11,118 | -33,341 | -2% | -7% |
